Midterm Flashcards
a company’s strategy is
the set of coordinated actions that its managers take in order to outperform the company’s competitors and achieve superior profitability
competitive advantage
whenever a company has some type of edge over rivals in attracting buyers and coping with competitive forces
sustainable competitive advantage
elements of the strategy that give buyers lasting reasons to prefer a company’s products or services over those of competitors
deliberate strategy
consists of proactive strategy elements that are planned
emergent strategy
consists of reactive strategy elements that emerge as changing conditions warrant
business model
management’s blueprint for delivering a valuable product or service to customers in a manner that will generate revenues sufficient to cover costs and yield an attractive profit
the fit test
how well does the strategy fit the company’s situation?
the competitive advantage test
is the strategy helping the company achieve a competitive advantage? is the competitive advantage likely to be sustainable?
the performance test
is the strategy producing superior company performance?
commercial endeavours
refers to the markets the organization serves, the products and services it offers, and the needs it professes to meet in the marketplace
employee interaction
refers to the value-creating skills an organization’s employees bring to the marketplace. the success of many businesses lies with the specialized skills that exist within its labor force
organizational culture and decision-making structure
is a reflection of the framework of the business activities and decision-making ecosystem that exists within an organization
business
refers to the mission-focused activities aimed at identifying the needs of a particular market or markets and the development of a solution to such needs through the acquisition and transformation of resources into goods and services that can be delivered to the marketplace at a profit
business models
can be best visualized as the underlying operational platform or structure which a business uses to position its approach to a given market and thereby generates its revenue and, most importantly, derive its profit
activities
refer to key processes an organization undertakes in order to deliver products and services to the marketplace
resources
refers to four core areas: assets, labour, capital, and managerial acumen
assets
refers to 1: the infrastructure and resource base of the organization 2: the resources that the organization has at its disposal and that it can utilize in the generation of business activity and, ultimately, profit
labour
refers to the human resource (talent) requirements of the business
capital
refers to the money needed by an organization to support asset-based expenditures, meet operating cash requirements, and invest in the development of new products and/or services which the organization desires to introduce into the marketplace.
managerial acumen
refers to the foresight, drive, knowledge, ability, decision-making competency, and ingenuity of the organization’s key individuals—its owners or top-level managers.
partners
refers to complementary dependencies and/or relationships we have with other organizations that are deemed essential to the design, development, and delivery of products and services to the marketplace.
cost structure
the expenses that will be incurred as a result of offering products and/or delivering services to the marketplace.
product/service portfolio
refers to the different items, products, and/or services that a company offers for sale.
opportunity assessment
is analyzing the marketplace in such a way (via marketing research and data analytics) that enables the organization to determine which segments are most likely to respond to its communication messages and purchase its products and/or services.