Midterm Flashcards
___ is the customary beliefs, social forms, and materials of a racial, religious, or social group
culture
Which of the below theories is grounded within the premise that an individuals’ selection and utilization of media are a goal-directed behavior to satisfy distinct social and psychological needs, in turn, predicting types of media usage and recurring media use
Uses and Gratification Theory
___ labor is the work to look and behavior
glamour
Which of the below describes a person’s unique approach to using fashion to express individuality?
None of the above, the answer is STYLE
What do we call people within communities that may not create fashion, but are the first to display the new styles?
Fashion trendsetters
True or False: Fashion laggers are people who wear looks that have been widely accepted
False
___ is any one of the groups that humans are divided into based on physical traits
Race
Which of the below best describes when fashion styles move from a higher-status group to adjust lower status group
Trickle Down
An influencer is a key individual who plays an active role in shaping the opinion of others within some topic area
True
__ are a way of dressing, styling, or behaving that is evolving and becoming visible
Trends
Which of the below best describes what cultural appropriation is?
Taking or using things from a culture that isn’t your own w/out respect
Who created the encoding/decoding of broadcast structures?
Stuart Hall
People are born with a culture
False
True or False: Minorities are not encouraged to adapt or assimilate with the cultural forms and practices of the dominant group
False
__ is when fashion styles move from lower-status groups to the adjacent higher-status group
Trickle up
What are the three marketing functions an influencer has to embody?
Skills in social media management, an established endorser persona, and access to an audience
Which of the below is not one of the three relationships of interest in influencer marketing?
Between the influencer and the followers
What are the three relationships of interest in influencer marketing?
Between the person and the influencer, between the person and the brand, and between the brand and the influencer
___ is when new fashion styles occur simultaneously at all status levels due to mass production and communication
Trickle across
True or False: Fashion is a current manner of dressing that is accepted by many people for a long period of time
False
The ___ (two words) is a set of practices that communicates whiteness and reinforces white supremacy
White Gaze
What is the main theme explored in the film American Meme?
The impact of social media on fame and identity
Which of the below is a concept developed by Carl Jung that refers to the mask people wear in public to fit in?
Persona
__ mode is keeping up with trends and expending energy to stay hooked into what’s happening now
Virtual
__ is versatile, new, and always changing
Fashion
What are the two influencer characteristics that interact with the brand to determine the success of the relationship?
Influencer domain and type
