MIDTERM Flashcards
involves the activities of people traveling and staying in a place away from their home environment for leisure, business or other purposes
TOURISM
Define tourism as follows:
“The temporary movement of people to destinations outside their usual places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs.”
Mathieson and Wall (1982)
essentially sell accommodation, transport, activities and transfers in a combined all-inclusive package. The Tour operators’ product is different to that sold by other businesses in many ways and understanding this will go a long way to being successful.
TOUR OPERATOR
must be bought blind because it cannot be seen, touched or experienced by the consumer before use. Instead, tour operators prepare brochures which represent their products in words and pictures. These brochures cannot accurately give an impression of how any one particular client will experience the product, so sellers are often described as selling dreams. Buying a holiday is like buying a bar of chocolate; only memories are left after the product is consumed.
What you are selling is an intangible product
the clients do not have to buy it in the same way that they do food or fuel. When finances are tight or during a recession, they may choose to spend their money that would have gone on a holiday on other consumer durables such as a compact disc player or new washing machine.
You are selling a discretionary product,
You could buy a refrigerator like your neighbors’ and expect it to look identical and operate in exactly the same way, but holidays are by their very nature varied. Anyone coming to a particular country on a food and wine tour will have a different experience whether they come in July or October, even if they went with the same operator, stayed in the same hotels and ate at the same restaurants.
It is not a heterogeneous product
Holidays are only saleable up to the date of the flight departures, especially if you organize fixed date trips.
It is a perishable product.
The behavior of everyone involved in the product, from the hotel porter to the vehicle driver can have an effect on the outcome of the experience. If we purchase a washing machine, our enjoyment of the product will not be reduced by an irritating plumber who installs it.
Package holidays suffer from inseparability.
s recognized by the government as an important contributor to the generation of foreign exchange earnings, investments, revenue, employment and to the growth of the country’s output. The inclusion of tourism as a major pillar in the Medium Term Philippine Development Plan (MTPDP) has given priority to the tourism sector by promoting the Philippines as a premier tourist destination and investment site. If developed in a sustainable manner, indeed it can be a powerful economic growth engine for the country.
TOURISM INDUSTRY
It deserves to be a top priority for national development because of the following reasons:
It is a powerful and efficient industry;
Its impact on social development are broad and deep;
It creates strong peripheral benefits;
The Philippines can compete and win; and
It helps maintains cultural integrity, essential ecological processes, biological diversity and life support systems.
The industry is powerful and efficient because:
It is global in size;
It has a strong potential for growth;
It can accommodate large levels of investments
It has a very high value retention rate, i.e., relatively low import component;
It generates direct and indirect jobs;
It generates huge foreign exchange movements; and
It can be developed quickly;
Its impacts on social development are broad and deep because
It is both labor and capital intensive;
It promotes skills and vocational development that can be exported; and
It promotes a ‘culture of tourism’ through a safer and cleaner environment that benefits not only tourists but also the entire community.
The Philippines can compete and win in developing its tourism sector because:
It possesses ‘timeless’ competitive advantage of proximity to North-East Asia, especially China, Japan, and Korea, and it has also world class natural attractions;
It is relatively free of restrictions unlike the other sectors of the economy; and it can create sizeable niche markets.
is a composite of industries and entities, both public and private, involved in planning, development, marketing, sales, operation and evaluation of destinations, products and services that cater to the needs of the travelers, both foreign and domestic.
TOURISM INDUSTRY
Was established by virtue of PD No. 189 in 1973.
Was recognized into its present set up by EO No. 120 in accordance with Article III of the Freedom Constitution of 1986.
Is the national government’s organization overseeing the country’s tourism industry.
It is headed by secretary with cabinet rank.
DEPARTMENT OF TOURISM
DOT PRIMARY OBLIGATIONS
- To assist in coordinating the plans and actions of the various government instrumentalities in tourism matters;
- To discharge the government’s responsibilities arising from treaties, agreements and other commitments on tourism and travel;
- To provide such other public sector services to the tourism industry as well as the formulation of standards and the compilation of statistics in tourism matters.
(formerly Philippine Convention and Visitors Corporation)
The Tourism Promotions Board is an attached agency of the Department of Tourism (DOT) which is primarily responsible for implementing an integrated domestic and international promotions and marketing program for the Philippines as a tourism destination as well as for tourism investments.
TOURISM PROMOTIONS BOARD (TPB)
Under PD No. 867, promulgated in 1976, created the PCB (gov’t agency).
Transformed into a non-profit corporation by PD No. 1448.
Is the marketing arm of the Department of Tourism.
Its main task is to promote the Philippines as a tourist and convention and incentive travel destination.
TOURISM PROMOTIONS BOARD (TPB)
TOURISM PROMOTIONS BOARD (TPB) 3 DISTINCT DIVISIONS
Travel Trade Division
Conventions and Incentive Travel Division
Corporate Affairs Division
undertakes marketing activities to promote the Philippines as a tourist destination among travel agents, tour operators and other travel related institutions.
Travel Trade Division
focuses marketing activities on event planners, meeting organizers and other entities that provide travel incentives to their constituents.
Conventions and Incentive Travel Division
provides support services to the management and marketing units of the TPB
Corporate Affairs Division
In collaboration with the DOT also coordinates with and provides assistance to tourism associations, Local Government Units (LGUs), local tourism councils (TC) and non-government organizations (NGO) with respect to tourism marketing and promotions.
Is committed to position the Philippines as a major tourist and convention destination in Asia and is tasked, as the lead agency, to plan and implement the country’s tourism marketing efforts
TOURISM PROMOTIONS BOARD (TPB)
Formerly PHILIPPINE TOURISM AUTHORITY (PTA)
TOURISM INFRASTRUCTURE AND ENTERPRISE ZONE AUTHORITY
Was created by virtue of Republic Act No. 9593 dated May 12, 2009, otherwise known as Tourism Act of 2009, replacing the Philippine Tourism Authority.
Mandated to implement policies and programs of the department pertaining to the development, promotion, and supervision of tourism projects in the Philippines.
TOURISM INFRASTRUCTURE AND ENTERPRISE ZONE AUTHORITY
The TIEZA shall be attached to the Department of Tourism under the supervision of the Secretary alongside with the Tourism Promotions Board (formerly PCVC), Duty-Free Phils. Corp., Intramuros Administration, Nayong Pilipino Foundation, National Parks Development Committee, Phil. Commission on Sports Scuba Diving and the Phil. Retirement Authority.
TOURISM INFRASTRUCTURE AND ENTERPRISE ZONE AUTHORITY
Is a world-class travel retailer providing local and international travelers an efficient and service oriented environment for their shopping needs and pleasure. Showcasing not only prestigious brands and high-quality international brands, DFP also remained committed to showcasing not only Filipino products but Filipino traits of warmth and hospitality as well.
DUTY FREE PHILIPPINES
Is an attached agency of the Department of Tourism that was created in pursuant to the Presidential Decree 1616 signed by President Marcos on April 10, 1979, amended by PD 1748 on December 10, 1980. Its main functions are to restore Intramuros and promote it as a tourist destination.
INTRAMUROS ADMINISTRATION
Is a government agency that is tasked to oversee national parks in the Philippines. It was established primarily for the purpose of developing and maintaining national parks specifically the Rizal Park or Luneta, Paco Park, the Pook ni Maria Makiling and Burnham Park.
The National Parks Development Committee
