MIDTERM Flashcards

1
Q

Sender A rudely shared the message to his subordinate and has greatly offended his colleague. Which of the elements in Berlo’s SMCR Model, particularly in the M element was being considered?

A

TREATMENT

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2
Q

Sender D was sending a message to Receiver D. He was using his laptop to transmit the message. The message will be packaged into binary numbers and will be decoded by Receiver D’s laptop. What aspect of the SMCR particularly in the M element is being considered?

A

CODE

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3
Q

Berlo’s SMCR Model and Schramm’s Model share the same elements symbolized by the Frame of Reference. However, two elements are missing in the SMCR. Identify the first missing element.

A

INTERFERENCE

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4
Q

Lasswell’s Model and the Aristotelian Model of Communication share the same characteristics. However, the main difference is that Lasswell’s Model makes use of which factor?

A

MEDIAL/CHANNEL

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5
Q

Berlo’s SMCR Model and Schramm’s Model share the same elements symbolized by the Frame of Reference. However, two elements are missing in the SMCR. dentify the second missing element.

A

FEEDBACK

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6
Q

The aristotelian model is widely known for the three elements, firstly the pathos considers the emotions. Too much emotion can make your argument what?

A

FALLACY

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7
Q

The Aristotelian Model also focuses a person’s portrayal of themselves and that self-projection is also a necessity to convey a message effectively. Which among the following Elements of Logic is being considered?

A

ETHOS

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8
Q

This is an erroneous argument that makes use of the bad characteristics of a person and was made as a counterargument to refute on a statement.

A

AD HOMINEM

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9
Q

This is an erroneous argument that makes use of pitiful statements that forces the person to just accept the statement.

A

AD MISERICORDIAM

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10
Q

The Shannon-Weaver model was conceived because it reflects the use of what technology in its earlier times?

A

TELEPHONES

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11
Q

The Aristotelian Model analyzes how Effect can be transmitted to an audience. What is the other term for Effect in this model?

A

CALL TO ACTION

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12
Q

The Aristotelian Model contextualizes the speech according to a specific situation in respect to the audience’s needs. What part of the model is being considered?

A

OCCASION

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13
Q

The Aristotelian Model requires speakers to make use this in order to make the speech credible. An example of this are numbers that highlights the gravity of the situation or numbers related to a population.

A

STATISTICS

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14
Q

Which among the models is criticized because we no longer have the opportunity to understand why and how a speaker behaves and shapes his or her message?

A

ARISTOTELIAN

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15
Q

In Lasswell’s Model, the “Who” is also known as what in this Model of Communication?

A

CONTROL

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