MIDTERM Flashcards
less focused research question, collect large amounts of relatively “unfiltered” data from a relatively small number of individuals
QUALITATIVE RESEARCH
describe their data using non-statistical techniques.
QUALITATIVE RESEARCH
help researchers to generate new and interesting research questions and hypotheses.
PURPOSE OF QUALITATIVE RESEARCH
provide rich and detailed descriptions of human behavior in the real-world contexts in which it occurs.
PURPOSE OF QUALITATIVE RESEARCH
convey a sense of what it is actually like to be a member of a particular group or in a particular situation
PURPOSE OF QUALITATIVE RESEARCH
“lived experience” of the research participants
PURPOSE OF QUALITATIVE RESEARCH
qualitative research tend to be unstructured
INTERVIEW
consisting of a small number of general questions or prompts that allow participants to talk about what is of interest to them.
INTERVIEW
researcher can follow up by asking more detailed questions about the topics that do come up.
INTERVIEW
Small groups of people who participate
together in interviews focused on a
particular topic or issue.
FOCUS GROUP
The interaction among participants in a
focus group can sometimes bring out information than can be learned in a one-on- one interview.
FOCUS GROUP
Researchers become active participants
in the group or situation they are
studying.
PARTICIPANT OBSERVATION
The data they collect can include interviews (usually unstructured), their own notes based on their observations and interactions, documents, photographs, and other artifacts.
PARTICIPANT OBSERVATION
start with the data and develop a theory or an interpretation that is ―grounded in‖ those data.
GROUNDED THEORY
the 3 ground theory stages
- Identify ideas that are repeated throughout the data.
- Organize these ideas into a smaller number of broader themes.
- Write a theoretical narrative—an interpretation—of the data in terms of the themes that they have identified.
Experimental research strategy establishes the existence of a cause-and- effect relationship between two variables.
CAUSE AND EFFECT RELATIONSHIPS
To accomplish this goal, an experiment manipulates one variable while a second variable is measured and other variables are controlled.
CAUSE AND EFFECT RELATIONSHIPS
Experiment or a true experiment attempts to show that changes in one variable are directly responsible for changes in a second variable.
CAUSE AND EFFECT RELATIONSHIPS
4 basic of elements
- manipulation
- measurement
- comparison
- control
one variable by changing its value to create a set of two or more treatment conditions.
MANIPULATION
second variable is measured for a group of participants to obtain a set of scores in each treatment condition.
MEASUREMENT
scores in one treatment condition are compared with the scores in another treatment condition.
COMPARISON
All other variables are controlled to be sure that they do not influence the two variables being examined.
CONTROL
All other variables are controlled to be sure that they do not influence the two variables being examined.
CONTROL
variable manipulated by the researcher.
INDEPENDENT VARIABLE
situation or environment characterized by one specific value of the manipulated variable.
TREATMENT CONDITION
different values of the independent variable selected to create and define the treatment conditions.
LEVEL
different values of the independent variable selected to create and define the treatment conditions.
DEPENDENT VARIABLE
all variables in the study other than the independent and dependent variables.
EXTRANEOUS VARIABLES
One problem for experimental research is that variables rarely exist in isolation.
Causation & the Third-Variable Problem
A study may establish that two variables are related, it does not necessarily mean that there is a direct (causal) relationship between the two variables.
Causation & the Third-Variable Problem
research study may establish a relationship between two variables, the existence of a relationship does not always explain the direction of the relationship.
Causation & the Directionality Problem
To establish a cause-and-effect relationship, an experiment must control nature
Controlling Nature
creating an unnatural situation wherein the two variables being examined are isolated from the influence of other variables
Controlling Nature
exact character of a relationship can be seen clearly.
CONTROLLING NATURE
Consists of identifying the specific
values of the independent variable to be examined
Manipulation
creating a set of treatment conditions corresponding to the set of identified values.
MANIPULATION
Simply observing that a relationship exists does not explain the relationship
Manipulation and the Directionality Problem
certainly does not identify the direction of the relationship.
Manipulation and the Directionality Problem
help researchers control the influence of outside variables
Manipulation and the Third-Variable Problem
the existence of a relationship does not necessarily mean that there is a direct connection between the two variables.
Manipulation and the Third-Variable Problem
The particular concern is to identify and control any third variable that changes systematically along with the independent variable
Control and the Third-Variable Problem
potential to influence the dependent
variable
Control and the Third-Variable Problem
housands of potentially confounding variables, however, the problem of controlling (or even monitoring) every extraneous variable appears insurmountable.
Extraneous Variables and Confounding Variables
standardizing the environment and
procedures, most environmental
variables can be held constant.
Holding a Variable Constant
eliminates its potential to become a confounding
variable.
Holding a Variable Constant
Control over an extraneous variable can also be exercised by matching the levels of the variable across treatment conditions.
Matching Values across Treatment Conditions
use of a random process to help avoid a systematic relationship between two variables.
Randomization
use of a random process to assign participants to treatment conditions.
Random assignment
goal of an experiment is to show that the scores obtained in one treatment condition are consistently different from the scores in another treatment and that the differences are caused by the treatments.
Comparing Methods of Control
The two active methods of control (holding constant and matching) require some extra effort or extra measurement
Advantages & Disadvantages of Control Methods
typically used with only one or two specific variables identified as real threats for confounding
Advantages & Disadvantages of Control Methods
condition in which the treatment is
administered
Experimental condition
condition in which the treatment is not administered.
Control condition
condition in which the participants do not receive the treatment being evaluated.
No -Treatment Control Conditions
inert or innocuous medication, a fake medical treatment
Placebo
absolutely no medicinal effect, but produces a positive or helpful effect simply
placebo
individual expects or believes it will
happen.
placebo
positive response by a participant to an inert medication that has no real effect on the body.
PLACEBO EFFECT
thinks the medication is effective.
PLACEBO EFFECT
participants receive a placebo instead of the actual treatment.
Placebo control condition
measure to assess how the participants perceived and interpreted the manipulation and/or to assess the direct effect of the manipulation.
MANIPULATION CHECK
4 situations of manipulation check
Participant Manipulations.
Subtle Manipulations.
Placebo Controls.
Simulations.
creation of conditions within an experiment that simulate or closely duplicate the natural environment in which the behaviors being examined would normally occur.
simulation
Research conducted in a place that the
participant or subject perceives as a natural environment.
field studies
allow researchers to investigate behavior in more lifelike situations and, therefore, should increase the chances that the experimental results accurately reflect natural events.
advantage of simulation and field studies
allowing nature to intrude on an experiment means that the researcher often loses some control over the situation and risks compromising the internal validity of the experiment.
disadvantage of simulation and field studies
compares different groups of individuals.
characteristics of between subjects design
requires a separate, independent group of individuals for each treatment condition.
Between-subjects experimental design
between-subjects design allows only one score for each participant. Every individual score represents a separate, unique participant.
Independent Scores
individual score is independent from the other scores
advantage of between subject designs
require a relatively large number of participants.
Disadvantages of Between- Subjects Designs
personal characteristics that differ from one participant to another
individual differences
between-subjects design must also be concerned with threats to internal validity from environmental variables that can change systematically from one treatment to another
other confounding variables
participant characteristics that can differ from one participant to another.
confounding from individual differences
Environmental variables are any characteristics of the environment that may differ.
confounding from environmental variables
both the opportunity and the responsibility to create groups that are equivalent.
equivalent groups
process used to obtain participants should be as similar as possible for all of the groups.
created equally
Except for the treatment conditions that are deliberately varied between groups, the groups of participants should receive exactly the same experiences.
treated equally
characteristics of the participants in any one group should be as similar as possible to the characteristics of the participants in every other group.
Composed of equivalent individuals
process is used to assign participants to groups.
random assignments
goal is to ensure that all individuals have the same chance of being assigned to a group.
random assignments
group assignment process is limited to ensure predetermined characteristics (such as equal size) for the separate groups.
restricted random assignments
involves assigning individuals to groups so that a specific participant variable is balanced, or matched, across the groups.
matching
The intent is to create groups that are equivalent (or nearly equivalent) with respect to the variable matched.
matching
method of preventing individual differences from becoming confounding variables is simply to hold the variable constant.
range of variability
An alternative to holding a variable completely constant is to restrict its range of values.
range of variability
good because they provide evidence of differential treatment effects.
differences between treatments
bad because the differences that exist inside the treatment conditions determine the variance of the scores
differences within treatments