Midterm Flashcards
Where there is change there is also ___
Opportunity
3 categories of unexpected
- success: Facebook
- failure: totally unpredictable, obvious after the fact
- outside event: Hurricane Katrina
incongruities
things that just don’t make sense; they don’t feel right
process needs
taking a process that already exists, and improving it by incorporating newly available knowledge
7 Sources of innovation
- unexpected
- incongruities
- process needs
4.industry market structure - demographics
- changes in perception
- new knowledge
growth
change- innovation opportunities (Apple led to smartphones)
maturing
industry leaders can fail- blockbuster was beat out by netflix
convergence
uber/lyft are around because of smart phones
model
rapid change had led to constant innovation
transition curve of entrepreneurship
uninformed optimism
informed pessimism
crisis of meaning
crash and burn
informed optimism
empathy interviews
purpose: by entering and understanding another persons thoughts we can understand the choices that person makes, we can understand their behavioral traits, and we are able to identify their needs
how to choose who to interview
focus on middles, averages and extremes
empathize phase
gain insight on customers through interviewing
design thinking process
iterative process that goes on and on
empathize
define
ideate
prototype
test
implement
convergent thinking
where we judge ideas, criticize them, refine them, combine them and improve them, all of which happens in our conscious thought
divergent thinking
where we imagine new ideas, original ones which ae different from what has come before but which may be rough or half-baked to start with, and which often happens subconsciously
amygdala
the part of the brain responsible for detecting potential threats
brainstorming
method design teams use to generate ideas to solve clearly defined problems
brainstorming rules
- set a time limit
- begin with a target problem
- refrain from judgement
- encourage weird and wacky ideas
- aim for quantity
- build on other’s ideas
- stay visual
- allow one conversation at a time
why prototype
- to ideate
- to communicate
- to start a conversation
- to fail quickly and cheaply
- to test possibilities
testing steps to success
think of how to solicit good feedback
test your prototype on the right people
ask the right questions
be neutral when you present your idea
adapt while you test
let your participants contribute ideas
power of feedback
the purpose of feedback is to help you improve
giving feedback
-positive mindset
-include self-disclosure
-explain how certain behaviors affect the team as a whole
-praise as well as give things to improve
-be genuine
-be useful
-check biases
-be specific
receiving feedback
-take a breath
-be an active listener
-ask questions for clarity
-show appreciation
Minimum viable product
about learning and validating with the least amount of effort ad resources spent
pivot
a shift in business strategy to test a new approach after receiving feedback
