Midterm

Question 1

Intrapersonal Communication

Answer 1

Between 2 people
Journals, hyping yourself up

Question 2

Interpersonal Communication

Answer 2

one on one conversation
ex. person texting their mom

Question 3

Group communication

Answer 3

Group of people talking about a specific topic or goal
Team talking about a project

Question 4

Public Communication

Answer 4

Talking to many people
Recorded lecture example

Question 5

Mass Communication

Answer 5

Using technology to spread information

Question 6

Transmission Model

Answer 6

Sender to message through a channel to the receiver
ex. Person sending an email

Question 7

Ritual Model

Answer 7

Personal reason for using media
Watching a youtube video

Question 8

Publicity Model

Answer 8

How media conveys information and publicizing media

Question 9

Reception Model

Answer 9

What matters when conveying Information
What the receiver is doing with that Information
Past experiences

Question 10

Encoding

Answer 10

Senders ideas that are turned into a message
Message is transmitted

Question 11

Decoding

Answer 11

Filtered through the senders experiences, feelings and beliefs
interpreted differently

Question 12

Media Literacy

Answer 12

Access, analyze and evaluate using all forms of communication
Identifying fact vs. opinion

Question 13

Powerful effects

Answer 13

That it can change perspectives of consumers
ex. propaganda

Question 14

Limited Effects

Answer 14

Media cannot fully reach every audience
ex. Advertisements

Question 15

Social Learning Theory

Answer 15

Learning by observing what others are doing

Question 16

Uses and gratifications theory

Answer 16

Audiences are actively choosing media
Based on wants and needs

Question 17

Agenda setting theory

Answer 17

Things that are seen as important in the news becomes important to the public
ex. the Kardashians

Question 18

Cultivation theory and mean world syndrome

Answer 18

Believing that the world is more violent than it actually is
ex. if you see a cop show then you might think its more violent than it actually is

Question 19

Critical/Cultural Theory

Answer 19

People are treated as “things” rather than valuable people
ex. Critical race theory

Question 20

Laswell’s roles of media

Answer 20

Surveillance of the environment
Correlation of different elements
Transmission of culture from one generation to the next
ex. Passing beliefs down

Question 21

Cultural Imperialism

Answer 21

Domination of a culture in the media over other cultures

Question 22

The Global Village

Answer 22

The world functions as one community
Want all cultures to be viewed equally

Question 23

Discipline of Verification

Answer 23

Steps to inform citizens of the truth with a goal of having an informed citizenship

Question 24

Framing

Answer 24

How a story is told way of organizing information
Making connections to promote a certain interpretation

Question 25

News Value

Answer 25

Timelines, prominence, consequence, nature, human interest and entertainment

Question 26

Soviet Theory

Answer 26

State has no power to control any media for the benefit of people to educate working class

Question 27

Authoritarian Theory

Answer 27

All forms of communication are under government control
Permitting and controlling the media

Question 28

Social Responsibility Theory

Answer 28

Decisions and actions must be ethically validated before proceeding

Question 29

Libertarian Theory

Answer 29

People making judgements on what is good and real news

Question 30

Brand Communication

Answer 30

Marketing to help people identify a company
emerging from brands

Question 31

4 Ps

Answer 31

Product, Price, Place and promotion

Question 32

Brand Media

Answer 32

Produced for entertainment and informal purposes

Question 33

Lateral Reading

Answer 33

Looking across sources for verification

Question 34

Deep Fakes

Answer 34

Does removing people from their sites violate their free speech rights?