Midterm

Question 1

Four Basic Principles of Design

Answer 1

Contrast
Repetition
Alignment
Proximity

Question 2

Contrast

Answer 2

Avoid elements on the page that are merely similar

Question 3

Repetition

Answer 3

Repeat elements of the design throughout the piece

Question 4

Alignment

Answer 4

Nothing should be placed on the page arbitrarily

Question 5

Proximity

Answer 5

Group items together to imply relationship

Question 6

Kerning

Answer 6

Removing tiny units of space between characters to create visual consistent letterspacing

Question 7

Leading

Answer 7

Leading is the space between multiple lines of type and is measured from baseline (the imaginary line upon which a line of text rests) to baseline

Question 8

Right Align

Answer 8

grouping content to an imaginary line that is on the right side of the piece. This is considered stronger and cleaner than center alignment

Question 9

Center Alignment

Answer 9

Grouping content to an imaginary line that goes down the middle of the piece. This is consider weak and safe. Most beginner designers use this sort of alignment

Question 10

Raster

Answer 10

Graphics that are composed of pixels

Question 11

Vector

Answer 11

Graphics that are composed of lines

Question 12

CMYK

Answer 12

Cyan, magenta, yellow, black-Color model best used for commercial printing

Question 13

RGB

Answer 13

Red, green blue- Color model best used for digital use

Question 14

Em

Answer 14

Unit of measurement for font

Question 15

Picas

Answer 15

Used to represent fixed horizontal measurements, most often column width
1pica= 12 points

Question 16

Negative Space

Answer 16

Areas in the layout that is left empty

Question 17

Primary Colors

Answer 17

Colors that can not be broken down into other colors but are used to make other colors. (Red, Blue, Yellow)

Question 18

Hue

Answer 18

The pure color

Question 19

Tint

Answer 19

Add various amounts of white to a hue to create a new color

Question 20

Shade

Answer 20

Add various amounts of black to a hue to create a new color

Question 21

Widow

Answer 21

A widow is the end of a paragraph (a single line of text consisting of one or more words) that appears at the top of a column.

Question 22

Orphan

Answer 22

An orphan is a single word (or syllable) that sits at the bottom of a paragraph of text.

Question 23

Conflicting Type

Answer 23

Occurs when you combine typefaces that are similar in style, weight, size, and so on
No visual hierarchy

Question 24

Concordant Type

Answer 24

Occurs when you use only one type family, without much variety in style, size, weight, and so on. Give a dull appearance

Question 25

Contrasting Type

Answer 25

Occurs when using the same typeface, but utilizing both bold and light or regular. Keeps the text unified while visually establishing hierarchy

Question 26

5 Step to Design Anything

Answer 26

1. Determine Intent, Platform, and Size
2. Organize and Format Copy
3. Add Imagery and Design Element
4. Establish Visual Balance and Harmony
5. Critique, Review, and Finalize