Midterm

Question 1

Which of the eight C’s refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

Answer 1

Comprehend

Question 2

The persona development cycle does not include

Answer 2

Mass messaging

Question 3

At what point does a brand stop developing personas? How do they know they have enough personas?

Answer 3

When the cost of finding information about a new subset of a persona is greater than the benefit of marketing to that subset – focus on high importance high value market segments

Question 4

According to Pew research, what percentage of US teens ages 13 to 17 say they use Facebook?

Answer 4

50%

Question 5

LinkedIn is a tool to network for business and employment opportunities and has more than ______ members?

Answer 5

675 million

Question 6

What is sentiment analysis?

Answer 6

The process of retrieving information about consumers perception of a product service or brand

Question 7

A ____ is a broad primary outcome
A ____ is a measurable, specific step you take

Answer 7

Goal
Objective

Question 8

Millennials have become the fastest growing demographic on several major social networks such as Facebook. True or false?

Answer 8

False

Question 9

How many personas should a company create?

Answer 9

As a rule of thumb, start with three

Question 10

What is Geo targeting?

Answer 10

The practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria

Question 11

Which geolocation technology has the smallest range?

Answer 11

Beaconing

Question 12

What is a persona?

Answer 12

A snapshot of your ideal customer that tells a story

Question 13

What is a good way to socialize your company’s personas?

Answer 13

Present them to your company in a presentation and create visual representations and put them on posters around the office

Question 14

The Twitter’s like tab allows you to

Answer 14

Curate and display tweets from others that you have liked and find valuable

Question 15

Private Twitter lists are a great way to

Answer 15

Keep up with competitors content without publicly following them

Question 16

_____ Let you segment your company offerings and linkedin by your target market and are a great way to focus on different products separately so you can modify positioning and messaging

Answer 16

Showcase Pages

Question 17

On Facebook business pages what do you use to provide followers with the ability to shop now, sign up, or contact your organization?

Answer 17

Call to action button

Question 18

Does Instagram allow you to include clickable links in your profile?

Answer 18

Yes

Question 19

To take full advantage of your Twitter media gallery ensure that you’ve uploaded a minimum of

Answer 19

6 photos or videos

Question 20

The key elements of content strategy are

Answer 20

Target audience, Contant goals, brand voice, and distribution channel and tactics

Question 21

Quantitative KPI’s include things like

Answer 21

Follower growth, engagement rate and conversations such as email sign ups, qualified leads, and sales transactions

Question 22

What percent of buyers conduct online research at some point in the buying process?

Answer 22

94%

Question 23

Google they called online decision-making moment the ZMOT, which stands for

Answer 23

Zero moment of truth

Question 24

_______ Costs 62% less than traditional advertising while being three times more effective and has leveled the playing field for every company 

Answer 24

Content marketing

Question 25

What are some ways to come up with interesting topics for content?

Answer 25

Google trends and buzzSumo, your own data and internal SME’s, Google alerts and blog topic generators 

Question 26

What are the benefits of content marketing?

Answer 26

Brand awareness and media visibility, website traffic, leads and conversations, competitive advantage and client management 

Question 27

Content marketing:

Answer 27

A strategic approach, Is focused on creating and distributing valuable and relevant content Helps attract and retain a clearly defined audience Helps drive profitable customer action

Question 28

The average buyer progresses nearly ______ of the way through the purchase decision making process before engaging with a person at your company

Answer 28

60%

Question 29

A social media audit should include

Answer 29

An itemized list of social media networks and their activity rates, follower counts per social network, competitive analysis

Question 30

_____ Has become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels

Answer 30

Paid tactics

Question 31

Social media objectives should be

Answer 31

Specific Measurable Achievable Resourced Time-bound

Question 32

The key elements of content strategy are

Answer 32

Target audience, content goals, brand voice, and distribution channel and tactics

Question 33

What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified?

Answer 33

Decision tree