Midterm

Question 1

How are advertising and culture connected?

Answer 1

They are reciprocal, one effects the other

Question 2

How does advertising connect to marketing?

Answer 2

It’s the promotion part of the 4 P’s of marketing

Question 3

How does advertising connect to imc?

Answer 3

Advertising is the paid part of Imc

Question 4

What are the 4 advertising regulators

Answer 4

government, self regualtion, media, consumer lawsuits

Question 5

Ex of government regulator

Answer 5

FDA, FCC, FTC

Question 6

Ex of self-regulation

Answer 6

AAAA, BBB, NAD, NARB

Question 7

Ex of media regulation

Answer 7

Reviews

Question 8

Ex of consumer lawsuits

Answer 8

Class action lawsuits

Question 9

What are the 4 segmentations of advertising?

Answer 9

Demographics, psycographics, geographics, behavioral

Question 10

Behavioral

Answer 10

purchasing behavior, ocasion or timing based, based on customer loyalty

Question 11

Demographics

Answer 11

age, race, ethnicity

Question 12

Psycographics

Answer 12

interests, activities, opinions

Question 13

Geographics

Answer 13

location, time zone, climate and season

Question 14

What is the creative process

Answer 14

A balance between giving yourself space and thinking through things

Question 15

What are the two things to consider when developing a media plan strategy

Answer 15

understand your budget, where your audience is most likely to see your ads

Question 16

Advertising development process

Answer 16

Problem definition, research, objective and strategy development, communications brief, media planning/buying, creative development, production, testing, running ads and evaluation