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Media and Culture > Midterm > Flashcards

Midterm Flashcards

1
Q

Vertical Integration

A

same company owns the “problem” and the “solution” to that problem MONOPOLY

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2
Q

Horizontal Integration

A

companies own several aspects of an industry (combine resources)

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3
Q

Synergy

A

a business strategy that seeks beneficial combination of business lines across an integrated company

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4
Q

Oligopoly

A

Major Studios
Broadcast & Cable
Streaming Services
Internet Providers
(the top of the food chain)

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5
Q

Disney

A

Walt Disney studios
Walt Disney Television
ESPN
HULU

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6
Q

Walt Disney Studios

A

Walt Disney Pictures
Pixar
Marval Studios
Lucas Films
20th Century Studios

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7
Q

Walt Disney TV

A

ABC Group
20th Television
FX Networks
National Geographic

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8
Q

Comcast / NBC Universal

A

NBC Entertainment
Telemundo
Universal Pictures
Dreamworks

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9
Q

WB Discovery

A

Warner Bros. Pictures
Warner Bros. TV
HBO
CNN Global
DC Entertainment
Discovery Networks

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10
Q

Paramount

A

Paramount Pictures
Paramount Media Network (TV)
CBS Entertainment group

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11
Q

Sony

A

Sony Entertainment
Sony Pictures
Columbia Pictures
Sony Pictures TV

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12
Q

Streaming Services

A

Netflix
Amazon Studios
Apple

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13
Q

Broadcasting

A

1940s-1980s
Ad based

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14
Q

Federal Communication Commission

A

Gov. regulates TV
technology standards
public interest in mind

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15
Q

Network Affilate Model

A

regulations kept TV companies from owning stations
3 commercial and 1 public networks
NBC,ABC,CBS,PBS

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16
Q

Narrowcast era

A

1980s-2010s
Growth of cable tv
Ad+subscription
Digital TV standards

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17
Q

Narrowcasting

A

one way transmission of info to a narrow audience

ex. Fox, WB/CW, TBS,&WGN

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18
Q

Prime Time

A

Network programming focused on evening hours (after work)

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19
Q

TVOD

A

transactional video on demand

pay-per-view

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20
Q

AVOD

A

Advertising video on demand

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21
Q

SVOD

A

Subscription video on demand

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22
Q

Intellectual Property Laws

A

give business protection to the maker or company that created a cultural product

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23
Q

Co-Commissions

A

a joint funding venture between a streaming company & another media company

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24
Q

Commission

A

funded and planned as a company product from the beginning

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25
Acquisitions
an already planned & made product bought by a streaming company with exclusive rights
26
Licenses
pays a production company for temporary streaming rights
27
Territory
Country that a media company distributes in.
28
Ancillary Markets
Subsequent revenue sources home video sales tv broadcasts airplane/ public screening VOD
29
TV Ancillary Market
Broadcast season = first run Syndication Home video sales Public screening VOD
30
Syndication
tv rebroadcast
31
Digital TV
cleaner signal improved picture & sound quality FCC mandated
32
Quality TV
Box Set Aesthetic (repeat viewership) Better writing producing & managing "BINGING SHOWS"
33
Showrunner
single writer/manager/producer
34
Limited Series
show planned around a small # of episodes
35
Runaway Production
the shooting of Hollywood films outside of California
36
Production Companies
Major studios Parent companies Affiliated production companies Independent Production companies Mini-majors
37
Mini-Major
a film company that lacks the capital or distribution of a major (still releases big budget movies)
38
In-House production company
production companies owned by a major media company
39
Overall deal
a major media company will pay for a producers entire creative service & the cost of running their production company ex. Netflix
40
First-look deal
allows a studio to get the option of exclusivity from a production company (production company maintains intellectual property)
41
Vanity deals
deal for a star or talent
42
micro budget
<$100,000
43
low budget
$100,000 - $5 million
44
mid budget
$5 million - 50 million
45
big budget
>$50 million
46
Blockbuster
films are bigger -budgeted & popular genres with saturation release & major marketing campaigns
47
Tentpoles
films are blockbusters with least amount of risk (franchises & sequels)
48
Paramount Decree
1948 Broke up majors' vertical integration of distribution and exhibition (reversed in 2020)
49
Gross Returns
total revenue generated from ticket sales
50
Domestic gross returns
sum revenue from US theaters
51
global gross return
sum of all revenue
52
Saturation Release
release in many theaters all at once ex. blockbusters & tentpole
53
Platform Release
slowly released over time (start in a few cities and branch out)
54
Limited Release
shows to a small # of theaters
55
4-wall release
film distributor/production company buys out the theater for screening w/o revenue (limited release)
56
Distribution (box office) legs
strong box office revenues will lead to theaters to keep screening for longer
57
Distribution Window
window of time between initial theatrical release and subsequent video release
58
Longtail
the longer something is available the more passive revenue max revenue when first released -> passive revenue
59
First Scale Doctrine
physical media (CD/DVD) is the property of the purchaser ("buying" from a streaming service is just long term leasing)
60
Economy approach to media
markets pricing size of pie relative slices of pie (relative to total amount of media consumption) (pie chart)
61
Trade Press
provided advertising and review of productions covers the business of film/TV industry
62
Political Economy approach to media
interested in economics for what it tells us about the kinds of media made & circulated
63
Conglomeration
a number of different parts grouped together
64
Legacy Media
Mass media institutions that predominated prior to digital media
65
Linear TV
scheduled TV
66
On Demand TV
viewer can pick when and where they watch
67
Netflix & Streaming ch. 1
Content x experience = value proposition Libraries are freeing Core business-assemble attention of advertisers Streaming services are personalized
68
Netflix & Streaming ch.3
SVOD need to keep subscribers above all else content has to be worth paying for (broad audiences) SVOD focus on quality work & linear TV focuses on Quantity AVOD try to build audience/demographic while SVOD has mass appeal
69
Netflix & Streaming ch.7
SVOD personalize platform through analysis of viewing history (taste cluster) taste communities- groups of people with the same taste people can be in many taste communities

Media and Culture (2 decks)

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