Midterm Flashcards
Opportunity Cost
What are you giving up?
Marginal Analysis
Comparing marginal benefit to marginal cost (if mb>mc take the action)
Competitive Market
A market in which there are many buyers and sellers of the same good or service. No individual can noticeably impact the price (well described by supply and demand)
5 key elements of supply and demand model
supply curve, demand curve, 2 sets of factors that cause the two curves to shift, p* and q*, the way mkt equilibrium changes when the supply/demand curve shift
demand schedule
how much people would want to buy at dif prices
law of demand
higher price –> less demand
changes in demand caused by:
changes in # of consumers, preferences of buyers, price of related g/s (substitute or compliment), in income
substitutes
a pair of goods where an increase in the price of one causes consumers to by another (coffee+tea)
complements
pair of goods where rise in price of one causes less demand for other (phones+apps)
normal good
demand increases when income rises
inferior good
demand decreases when income rises
input
a g/s used to produce another g/s
surplus
excess supply of a g/s
shortage
excess demand for g/s
Change in supply caused by:
change in input prices, expectations, technology, # of producers, related g/s
Price elasticity of demand equation. What’s its sign?
(q2-q1/q2+q1)/(p2-p1/p2+p1). Always negative but written as positive
Calculate PED: p1=3,p2=4,q1=60,000,q2=5700
0.18
(in relation to PED) Unit Elastic, Relatively Inelastic, Relatively Elastic, Perfectly Inelastic, Perfectly Elastic
PED=1, <1, >1, 0, infinite
quantity effect
revenue lost from reduction in sales by increasing price
price effect
revenue gained from increased price
(In relation to qty/price effect) Relatively elastic/inelastic
qty effect > price effect, qty effect < price effect
factors affecting PED
Short term vs. long term, luxury or necessity, budget share (higher percent = lower elasticity), close substitute (more options = higher elasticity)
Income Elasticity of Demand (and what this number indicates)
change in quantity demanded / change in income. (negative = inferior good, positive = normal good, 0-1=necessity and income inelastic, >1=luxury and income elastic)
Cross price elasticity of demand (and what this number indicates)
change in quantity demanded of product a / change in price of product b (>0 = substitute, < 0 = compliment)
Price elasticity of supply (and what this number indicates)
Change in quantity supplied / change in price (1=unit elastic, > 1 = relatively more elastic, < 1 relatively inelastic)
What effects price elasticity of supply?
timeframe (short term vs long term), future expectations
Willingness to pay
the maximum amount that a consumer is wtp for a g/s