MidTerm Flashcards
Latin root word of communication and its meaning
communicare = “to share” or “to make common”
What is Communication?
the process by which people share ideas, experience, knowledge and feelings through the transmission of symbolic messages
Pre-Historic communication can be seen where?
Pictographs
Evolution of Communication
Pre-Historic - Movable Type - Mass Publication - E-mail - Social Media
Nature of Communication
> Communication is a Process
Communication Occurs Between 2 or More People
Communication is Both Spoken and Written
What does the nature: Communication is a Process, mean?
the actions taken to communicate
Elements of Communication
Sender Message Encoding Channel Decoding Feedback
(addtl: Context & Barriers)
The Different Versions of Models of Communication
Aristotle's Harold Dwight Laswell's Shannon-Weaver Schramm's David Berlo's
what type of model of communication was Aristotle’s?
speaker-centered; one-way
What are the roles in Aristotle’s model of communication
Source or Speaker (active)
Audience (passive-influenced)
a political scientist & communication theorist
Harold Dwight Laswell
Greek Philosopher and writer in Stagira, Northern Greece
Aristotle
What is occasion in a model of communication?
the context of the message (is it a party ganern?)
What was added in Harold Dwight Laswell’s model?
channel
a mathematician and electronic engineer and an American scientist
Claude Elwood Shannon
Warren Weaver
What was added in Shannon-Weaver’s model?
noise
Parts of Shannon-Weaver’s model and its descriptions?
transmitter - device used, encoder of message into signals
channel - signals adapted for transmission
receiver - decoder of message from the signal
technical problem - how a channel causes a problem
semantic problem - meaning of message sent and received is diff.
Father of Mass Communication
Wilbur Schramm
whose communication model do we use today?
Wilbur Schramm
In Wilbur Schramm, how was the communication?
it was not linear, it was bilateral
What was added in Wilbur Schramm’s model?
feedback, field of experience
What is emphasized in Schramm’s model?
process of encoding and decoding
How can messages be complicated?
different meaning - denotative, connotative
A student of Schramm
David Berlo
Name of Berlo’s Model
SMCR (Source, Message, Channel, Receiver)
Why was Berlo’s Model criticized?
linear model - there was no feedback and
the effect on the speaker was not mentioned
both of the people must have similar everything
Functions of Communication
Control Motivation Social Interaction Emotional Expression Information Dissemination