midterm 1 Flashcards
opportunity costs
the true cost of something is the next best alternative you have to give up to get it
consequence of choice in relation to next best alternative
scarcity
resources are limited and any resource spent on pursuing one activity leaves fewer resources for another
economic surplus
total benefits-total cost
assesses how much a decision has improved well being
cost benefit principle
costs and benefits are the incentives that shape decisions.
before making a decision you should evaluate all costs and benefits and pursue only if benefits are greater than costs
willingness to pay
quantifies costs and benefits, “what is the most I am willing to pay for this”
sunk cost
cost that has been incurred and cannot be reversed
good decisions ignore sunk costs. they occur with every choice
ppf
illustrates alternative outputs
marginal principle
decisions about quantities are best made incrementally.
rational rule
if something is worth doing keep doing it until marginal benefits equal marginal cost. maximizes economic surplus
interdependence principle
best choice depends on other choices, choices others make, developments in other markets, and future expectations. when these change the best choice may change
4 types of interdependence
dependencies between individual choices
dependencies between people/business in the same market
between markets
through time
gains from trade
extra output from rearranging according to comparative advantage
absolute advantage
ability to do a task using fewer inputs
who should do a task
person with lowest opportunity cost
comparative advantage
ability to do a task at lower opportunity cost
how to determine who has comparative advantage
determine how long the task would take each person
convert to opportunity cost (calculate how much of an alternative good you could produce
evaluate who can produce each good at lowest OC
specialization
focusing on task that you have lowest opportunity cost in
internal market
markets within a company to buy/sell scarce resources
knowledge problem
knowledge needed to make a good decision is not available to decision maker
individual demand curve
plots the quantity of an item that someone plans to buy at each price
quantity demanded is higher when
price is lower
market demand curve
total quantity of a good demanded by the market across all potential buyers at each price
market demand
sum of quantity demanded by each person
4 steps to finding market demand curve
1) survey customers asking the quantity they will buy at each price
2) for each price, add up total quantity demanded by each individual at that price
3) scale up that quantities demanded by survey respondents so that they represent the whole market
4) plot total quantity of goods demanded by market at each price
a change in price only causes
movement along the demand curve
the demand curve is also which curve
marginal benefit curve
right shift =
increase in demand
left shift =
decrease in demand
6 factors that shift the demand curve
1) income
2) preferences
3) prices of related goods
4) expectations
5) congestion, network events
6) the type and number of buyers
normal good
demand increases when income is higher
inferior good
demand decreases when income is higher
complementary goods
goods that go together
when the price of a complementary good rises, demand
decreases
substitute goods
goods that replace each other
what does demand for a good do if price of a substitute good rises
increases
network effect
when a good becomes more useful other people use it
congestion effect
good becomes less valuable because other people use it
individual supply curve
plots quantity of item business plans to sell at each price
law of supply
tendency for quantity supplied to be higher when price is higher
perfect competition
markets in which all firms in an industry sell an identical good
and
there are many buyers and sellers, each of whom is small relative to size of market
price taker
someone who charges prevailing price and whose actions do not affect prevailing price
variable cost
vary with amount of output produced
fixed costs
do not vary when output changes
rational rule for sellers
keep selling until price equals marginal cost
marginal product
increase in output that arises from additional unit of input
diminishing marginal product
marginal product declines as you use more of that input
raised input = raised marginal
cost
market supply curve
plots total quantity of an item supplied by entire market at each price. sum of quantity supplied by each seller
rise in price = what in quantity supplied
increase
supply curve is also
marginal cost curve
5 factors that cause supply curve to shift
1) input prices
2) productivity and tech
3) prices of related outputs
4) expectations
5) type and number of sellers
4 and 5 only shift market supply curve
substitutes in production
alternative use of resources
what does supply of good do if price of substitute in production rises
decreases
complements in production
produced together
what will supply do if price of substitutes in production falls OR price of complements in production rise
increase
always use what when graphing ppf
x and y intercept
numerator of OC
task that is neglected
planned economy
centralized decisions are made about what and how goods and services are produced and allocated
market economy
each individual makes their own production and consumption needs, buying and selling in markets
market
a setting that brings together potential buyers and sellers
equilibrium
point at which there is no tendency for change
a market is in equilibrium when quantity demanded = quantity supplied
equilibrium quantity
quantity demanded and supplied are at equilibrium
shortages cause price to
rise
shortage
quantity demanded exceeds quantity supplied
surplus causes price to
fall
surplus
quantity demanded is less than quantity supplied
price above equilibrium
causes a surplus
price below equilibrium
causes a shortage
3 symptoms of a market at a shortage
1) queuing
2) bundling extras
3) a secondary market
if there is a surplus the same things will occur in reverse
demand shifts cause price and quantity
to move in the same direction
shift in supply causes price and quantity to move in
opposite directions
price elasticity of demand
measures how responsive buyers are to price changes
p.e. of demand formula
percent change in quantity demanded/ percent change in price
use absolute value with final answer to determine elasticity, but remember this should always be negative numbers wise
elastic
absolute value of price elasticity is greater than 1
responsive
inelastic
absolute value of price elasticity is less than 1
buyers are unresponsive to price change
unit elastic
elasticity is exactly 1 or negative 1
elastic demand curves are …… than inelastic demand curves
flatter
perfectly elastic
change in price leads to infinite change in quantity
horizontal demand line
perfectly inelastic
quantity does not respond to a change in price
vertical demand line
if you have good substitutes demand is more
elastic
elasticity reflects the availability of a
substitute