Midterm 1 Flashcards
Technological Determinism
The theory that maintains a society’s technology drives development of its social structure and cultural values.
Global Village
The whole world considered as bring closely connected by modern telecommunications and as being interdependent economically, socially, and politically
Extensions
Media as extensions to the senses and human body
Amputation
The opposite of extension, the new media extends our senses at a corresponding loss of something
Hot media
Media that engage one sense completely and demands very little interaction because the user is spoon fed its content
Cold media
Media that engages multiple senses less completely and demands a great deal of interaction on the audiences part
Cultural Imperialism
The displacement of a nations customs with those of another country
Hegemony
An indirect form of imperial domination by the implied threat of force, rather than by direct military force
Cultural Hegemony
Whereby one social class can manipulate the system of values and mores of a society
Media literacy
The ability to access, analyze, create, and evaluate media in a variety of forms
Critical viewing
The ability to use critical thinking skills to view question analyze and understating issues presented overtly and covertly in the media
Convergence
The merging of previously separate comm. industries made possible by advances in technology
Affiliates
Local broadcaster owned by a company other than the network, which carries the lineup of programs for that network
Chains
Multiple newspapers or stations owned by one company
Conglomerates
The combination of two or more corps. engaged in different businesses that fall under one corporate group
Vertical Integration
When a company owns multiple parts of the supply chain
Horizontal Integration
A company making companies or acquiring competitors in an attempt to reduce competition
Synchronic
Relating to one point in time without referencing its history
Diachronic
Relating to changes between successive points in time
Media Criticism
The act of critically examining and evaluating the media
Effectiveness
The degree to which something is successful in producing a desired effect.
Appropriateness
The degree to which something is suitable or fitting for a particular purpose, person, occasion, and so on
The first way of knowing
Experience (learn by doing)
The Second way of knowing
Authority (learn from an expert)
