Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Intro To Media > Mid-term Exam > Flashcards

Mid-term Exam Flashcards

0
Q

1920’s: highlights

A

Kick off point for broadcasting
ADKA-Pittsburg, Dr.Frank Conrad, 8xk
interference problem- Harding, All stations were assigned same frequency, 830 mega Hertz
Secretary of commerce holds radio conference ; add frequency
AM: 537-1700 MHz (10s)
FM: 87.9-107.9 kHz
Early radio programming
Ads: commercial system, AT&T toll advertising (failed)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
1
Q

Pre-1920: highlights

A

James Clark Maxwell- physic professor , electro-magnitism ( predicted radio waves)
Hertz- mega Hertz (MHz= FM/KHz =Am) discovered radio waves
Radio telegraphy
Marconi-telegraphy wireless
British Marconi- shore-ship/point-point coded message sending using Radio waves
Samuel Morris- Telegraph
Lee de Forrest- amplifying sound as a solid, vacuum tube, voice and music transmitter, experimental broadcast
Federal act of 1912

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

1930s: highlights

A

Federal Communication Commission (FCC) established
TV introduced at world Fair
Golden age of radio( 1934-1948)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

1940s: highlights

A

Red scare: congress went after Hollywood

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

1950s: highlights

A 
Golden age of television 
The freeze FCC- stopes giving out licenses; was lifted, more channel
Color TV- battle between CBS and RCA
Movies 3D
cable- CATV
Reruns= video type Record
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

1960s: highlights

A

Color TV picks-up
movies now broadcasted on TV
Educational TV/Radio: PBS, NPR(1970s), CPB( corporation of public broadcasting)
Internet- defense department, research, network of computers, email(1970)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

1970s: highlights

A 
NPR
Email
TV ( NBC, CBC, ABC)
Independent TV station: WGN, WTBS
Syndicators: off network shows, first-run shows
PPV, HBO
Satellites 
VCR : time shift
Betamax/VHS
cassettes
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

1980s: highlights

A 
Walkmans 
Cable TV becomes dominant 
Network TV viewership drops
FM becomes dominate band 
AM becomes talk
Satellite delivers programs
Satellite TV service - scrambling 
Fox becomes 4th network
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

1990s: highlight

A 
Cell phones
Video cassette 
Video games 
Internet 
Satellite phones
Telecommunication act of 1996
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Seven functions of media

A 
Presenting entertainment
Disseminated news and info
Aiding commerce
Transmitting culture and custom
Acting as watch dog
Providing relaxation and companionship
Criticism: media addiction
Connecting with people
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Democratization of the media

A

Media gatekeeper: the media controls the flow of info

The “citizen journalist”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Convergence

A

Having multiple platforms intertwined

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

James Clerk Maxwell

A

Theory of electromagnetism/ radio waves

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Heinrich Hertz

A

Experiments to prove Maxwell theories( electromagnetism/radio waves)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Guglielmo Marconi

A

Marconi wireless company, British & American Marconi

Radio telegraphy- maritime (shipping) industry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Lee de forest

A

The audion

16
Q

Edwin Has Armstrong

A

Super heterodyne receiver

17
Q

David Sarnoff

A

Marconi wireless, NBC/ RCA

18
Q

World War I

A

Navy took control of radio

19
Q

Rise of Advertising

A

Early revenues = sales of radio sets

AT&T and toll broadcasting

20
Q

Formation of the first radio network

A

NBC (red and blue)- RCA, David Sarnoff
Cbs- William Paley
MBS

21
Q

Golden age of Radio

A 
1934-1948
Improved radio receivers
Radio has a "prim-time"
press-radio war & the biltmore agreement 
Growth of radio news
22
Q

World War II

A

Radio news thrived

23
Q

Formation of ABC network

A

FCC Chain broadcasting rules
NBC sells blue
Edward Noblals buys blue ( love safer candy)

24
Q

FM radio development

A

Problems: FM loses original band to television (42-50mHz), FCC decision
AM owned FM stations
TV new and exciting

25
Q

FM “turns the corner”

A

FM authorized FM stereo ( 1961)
Non-duplication rule (1965)
Creation of new formats
Becomes dominant radio medium by 1980

Intro To Media (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions