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SLM > Mid Term Chap 13 (Risk/Market) > Flashcards

Mid Term Chap 13 (Risk/Market) Flashcards

1
Q

Group exercise instructor

A

Lead classes, kinesiology degree or health related discipline, know exercise trends

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2
Q

Health and fitness specialist

A

Fitness assessments, comprehensive individualized program

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3
Q

Wellness coach

A

Help other change lifestyle, BA kinesiology

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4
Q

Personal trainer

A

BA kinesiology, new and exciting exercises, understands weight Managment, stress management, fitness & conditioning

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5
Q

Director

A

Manage facility, service and programs. Supervise team of managers

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6
Q

Specialist positions

A

Sport coach, athletic trainer, health educator and exercise physiologist

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7
Q

Multidimensional model of wellness

A 
Physical
Intellectual
Emotional
Social
Spiritual
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8
Q

Employee health and fitness programs

A

Reduce health care costs, increase productivity, decrease absenteeism, improve corporate image

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9
Q

Key vulnerabilities

A

Open access, large congregations of people, explosive locations, temporary employees, evacuation, access to peripheral areas

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10
Q

Open access

A

Monitoring the crowd, what can be carried in, minimizing line wait, screening and searching detract from recreational experience & positive customer perception

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11
Q

Large congregations

A

Opportunity for adversaries to inflict a large number of casualties

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12
Q

Explosives

A

Congested, noisy areas are an advantage to hiding a package

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13
Q

Staffing

A

High staff turnover, background screening, what to do and who to contact for emergencies

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14
Q

Access to peripheral areas

A

Limited controls on vehicles, sometimes allowed to cross parade routes during breaks

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15
Q

Man Mande hazards

A

Bombs, chemical, radiological, aircraft, maritime and cyber. Small arms(shooter) and arson.

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16
Q

Accidents

A

Chemical spills, fires, vehicle crash, faulty equipment, power outage

17
Q

Devalue

A

Lower the appeal of a facility to terrorists

18
Q

Detect

A

Presence of adversaries

19
Q

Deter

A

Make facility difficult to attack

20
Q

Defend

A

Respond to an attack, protect facilities

21
Q

Calculating risk

A

Threat, vulnerability and consequence

22
Q

Emergency preparedness

A

Standard operating procedures and checklists to cover potential emergencies

23
Q

Additional info

A 
OSHA
MSDS-material safety data sheet
Liability waivers
Photo release
NOAA- national oceanic and atmospheric assoc(weather)
Crowd control
24
Q

Medical situation

A

Call 911, CPR certified workers, insurance, how EMT can get in, medical history

25
Q

Professions in SLM

A

Event man, financial man, HR, PR, risk man, program man, marketing

26
Q

Marketing

A

Research n development, promotion, sponsors n ads

Who what how = market message media

Age gender other

27
Q

Defining marketing message

A

What to say and/or offer?

28
Q

Media

A

How are you communicating? Diversity

Newspaper, tv, social media, flyers/posters

29
Q

Marketing (concrete definition)

A

Process of planning n executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational needs

30
Q

Market research

A

Identify trends (sales, profitability), population shifts, legal developments, local economic situations, keep ahead of competitors

31
Q

Market segmentation

A

Location, demographics, socioeconomic, psychographic, behavioral, product related

32
Q

Marketing mix

A

Products and services, price, promotion and distribution

33
Q

Products and service

A

Narrow product line, highly specialized product, providing a service package with high quality service

34
Q

Promotions

A

Advertising, direct customer interaction, good salesmanship, limited advertising budget

35
Q

Price

A

Maximizing total revenue, high price=low volume, low price= high volume. Small businesses command higher prices due to specialized service

36
Q

Pricing

A

Analyze fee structure, various payment options, offer discounts, barter, cash discounts, financing or installment plans

37
Q

Distribution

A

Manufacturer, wholesaler, retailer. Cost and traffic flow

SLM (2 decks)

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