Mid Term Chap 13 (Risk/Market)

Question 1

Group exercise instructor

Answer 1

Lead classes, kinesiology degree or health related discipline, know exercise trends

Question 2

Health and fitness specialist

Answer 2

Fitness assessments, comprehensive individualized program

Question 3

Wellness coach

Answer 3

Help other change lifestyle, BA kinesiology

Question 4

Personal trainer

Answer 4

BA kinesiology, new and exciting exercises, understands weight Managment, stress management, fitness & conditioning

Question 5

Director

Answer 5

Manage facility, service and programs. Supervise team of managers

Question 6

Specialist positions

Answer 6

Sport coach, athletic trainer, health educator and exercise physiologist

Question 7

Multidimensional model of wellness

Answer 7

Physical
Intellectual
Emotional
Social
Spiritual

Question 8

Employee health and fitness programs

Answer 8

Reduce health care costs, increase productivity, decrease absenteeism, improve corporate image

Question 9

Key vulnerabilities

Answer 9

Open access, large congregations of people, explosive locations, temporary employees, evacuation, access to peripheral areas

Question 10

Open access

Answer 10

Monitoring the crowd, what can be carried in, minimizing line wait, screening and searching detract from recreational experience & positive customer perception

Question 11

Large congregations

Answer 11

Opportunity for adversaries to inflict a large number of casualties

Question 12

Explosives

Answer 12

Congested, noisy areas are an advantage to hiding a package

Question 13

Staffing

Answer 13

High staff turnover, background screening, what to do and who to contact for emergencies

Question 14

Access to peripheral areas

Answer 14

Limited controls on vehicles, sometimes allowed to cross parade routes during breaks

Question 15

Man Mande hazards

Answer 15

Bombs, chemical, radiological, aircraft, maritime and cyber. Small arms(shooter) and arson.

Question 16

Accidents

Answer 16

Chemical spills, fires, vehicle crash, faulty equipment, power outage

Question 17

Devalue

Answer 17

Lower the appeal of a facility to terrorists

Question 18

Detect

Answer 18

Presence of adversaries

Question 19

Deter

Answer 19

Make facility difficult to attack

Question 20

Defend

Answer 20

Respond to an attack, protect facilities

Question 21

Calculating risk

Answer 21

Threat, vulnerability and consequence

Question 22

Emergency preparedness

Answer 22

Standard operating procedures and checklists to cover potential emergencies

Question 23

Additional info

Answer 23

OSHA
MSDS-material safety data sheet
Liability waivers
Photo release
NOAA- national oceanic and atmospheric assoc(weather)
Crowd control

Question 24

Medical situation

Answer 24

Call 911, CPR certified workers, insurance, how EMT can get in, medical history

Question 25

Professions in SLM

Answer 25

Event man, financial man, HR, PR, risk man, program man, marketing

Question 26

Marketing

Answer 26

Research n development, promotion, sponsors n ads Who what how = market message media Age gender other

Question 27

Defining marketing message

Answer 27

What to say and/or offer?

Question 28

Media

Answer 28

How are you communicating? Diversity Newspaper, tv, social media, flyers/posters

Question 29

Marketing (concrete definition)

Answer 29

Process of planning n executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational needs

Question 30

Market research

Answer 30

Identify trends (sales, profitability), population shifts, legal developments, local economic situations, keep ahead of competitors

Question 31

Market segmentation

Answer 31

Location, demographics, socioeconomic, psychographic, behavioral, product related

Question 32

Marketing mix

Answer 32

Products and services, price, promotion and distribution

Question 33

Products and service

Answer 33

Narrow product line, highly specialized product, providing a service package with high quality service

Question 34

Promotions

Answer 34

Advertising, direct customer interaction, good salesmanship, limited advertising budget

Question 35

Price

Answer 35

Maximizing total revenue, high price=low volume, low price= high volume. Small businesses command higher prices due to specialized service

Question 36

Pricing

Answer 36

Analyze fee structure, various payment options, offer discounts, barter, cash discounts, financing or installment plans

Question 37

Distribution

Answer 37

Manufacturer, wholesaler, retailer. Cost and traffic flow