Mid Term Flashcards

1
Q

T or F: Media is neither good nor evil, but is in no way neutral.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

T or F: Space + Logic = Visual Form

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

T or F: The forms of media and technology, regardless of their content, cause profound changes in church and culture

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

T or F: The relationship between form and space do not create meaning.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

T or F: The space between and around the form is called white-space (although it’s not always white).

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Content and medium are ___

A

inseparable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Moore’s Law states what?

A

The number of transistors in an integrated circuit will double every two years

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Define “The Blitz” tactic employed by the media of mass deception.

A

Sheer volume of repeated messages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Define the tactic “Major Rewrite” employed by the media of mass deception.

A

Revising history to suit the needs of the agenda

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Define “The Name Game” tactic employed by the media of mass deception.

A

Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.

A

Diversionary tactic to keep distracted from the basics of faith

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Define the tactic “That’s UnAmerican” employed by the media of mass deception.

A

Says that to restrict any persons desire is Un-American

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Define the tactic “Silence the Lambs” employed by the media of mass deception.

A

An effort to keep Christians quiet so as not to be seen as intolerant, hateful people

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Define the tactic “Say What” employed by the media of mass deception.

A

Half truths promoted as a widely acknowledged fact

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Define the tactic “The Odd Man Out” employed by the media of mass deception.

A

Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Which is NOT a characteristic of old media?

A

Objects can be defined numerically as a formal equation or mathematical function

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What are the 3 C’s of page design?

A

Composition, Components, Concept

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What are the 6 elements of design discussed in class?

A
Line
Shape
Texture
Space
Size
Values
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

The form is defined as

A

A positive element, a solid thing or object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Define the principle of balance.

A

Occurs when all the design elements are equally distributed through the design.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?

A

The forms of media

22
Q

What are the principles of design as discussed in class?

A
Balance
Emphasis
Rhythm
Unity
Contrast
23
Q

Define the principle of emphasis.

A

Indicates the most important element on the page based on the message.

24
Q

A brand was a mark originally used to identify _________.

25
Define Space (when dealing with graphics)
The ground on which the form becomes figure
26
Define the principle of rhythm.
Pattern created by repeating elements.
27
Define the principle of unity.
Achieved when all the design elements relate to one another and project a sense of completeness.
28
Who said, "Your ability to brand your church does not replace the responsibility you have to the Bible, your peers, and the people you are leading to follow God."
Bro Henderson
29
Properly order the history of computing, as discussed in class.
Abacus, Electronic, Mini, Micro, Network
30
Order the steps for 'little guys to do big things' as discussed in class.
Make a plan, Baby steps, Find a champion, Do something, Ignore dissent
31
Define Numerical Representation
new media objects can be defined numerically as a formal equation or mathematical function
32
Define Convergence
The merging together of previously discrete technologies into a unified whole
33
Define Structural Modularity
New media objects retain their individuality when combined with other objects in a large-scale product
34
Define Automation
Low level creative task carried out through machine processes and preprogrammed batch sequences
35
Define Variability
The ability to exist in potentially infinite number of versions
36
Define Cultural Transcoding
The bidirectional influence of computers in human culture acting reciprocally upon one another
37
Define Computer Culture
A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it
38
Define Who, when dealing with your brand.
Definition of you as a church or ministry
39
Define Vision, when dealing with your brand.
What you see for your church or ministry
40
Define Mission, when dealing with your brand.
What you are going to do (often found in Biblical principles)
41
Define Means, when dealing with your brand.
How you will accomplish what you see and what you will do
42
Define Values, when dealing with your brand.
A set of core beliefs established and held by your church or ministry
43
Define Target, when dealing with your brand.
Who are you trying to reach
44
Define Headlines, when dealing with your brand.
Your subtitle or catch phrase
45
What are the 7 things that make up a brand?
Who, Vision, Mission, Values, Means, Target, Headline
46
Define the ecology of media.
The science of the relationships between media and their users
47
Define Media, as discussed in class.
any and all extensions of our humanity
48
Complete the quote by Chief Justice William Rehnquist. “The wall of 'separation of of church and state' is a metaphor based on....
bad history, a metaphor which has proved useless as a guide to judging. It should be frankly and explicitly abandoned.”
49
Complete the following quote by Tim Schraeder "We have a moment and time in history to steward the..."
opportunity and resources God has given us to communicate his story
50
Complete the following quote by Seth Godin. “Your brand is a set of..."
emotions and expectations and a stand-in for how we think and feel about what you do.