Mid Term Flashcards
T or F: Media is neither good nor evil, but is in no way neutral.
True
T or F: Space + Logic = Visual Form
False
T or F: The forms of media and technology, regardless of their content, cause profound changes in church and culture
True
T or F: The relationship between form and space do not create meaning.
False
T or F: The space between and around the form is called white-space (although it’s not always white).
True
Content and medium are ___
inseparable
Moore’s Law states what?
The number of transistors in an integrated circuit will double every two years
Define “The Blitz” tactic employed by the media of mass deception.
Sheer volume of repeated messages
Define the tactic “Major Rewrite” employed by the media of mass deception.
Revising history to suit the needs of the agenda
Define “The Name Game” tactic employed by the media of mass deception.
Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones
Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.
Diversionary tactic to keep distracted from the basics of faith
Define the tactic “That’s UnAmerican” employed by the media of mass deception.
Says that to restrict any persons desire is Un-American
Define the tactic “Silence the Lambs” employed by the media of mass deception.
An effort to keep Christians quiet so as not to be seen as intolerant, hateful people
Define the tactic “Say What” employed by the media of mass deception.
Half truths promoted as a widely acknowledged fact
Define the tactic “The Odd Man Out” employed by the media of mass deception.
Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic
Which is NOT a characteristic of old media?
Objects can be defined numerically as a formal equation or mathematical function
What are the 3 C’s of page design?
Composition, Components, Concept
What are the 6 elements of design discussed in class?
Line Shape Texture Space Size Values
The form is defined as
A positive element, a solid thing or object
Define the principle of balance.
Occurs when all the design elements are equally distributed through the design.
What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?
The forms of media
What are the principles of design as discussed in class?
Balance Emphasis Rhythm Unity Contrast
Define the principle of emphasis.
Indicates the most important element on the page based on the message.
A brand was a mark originally used to identify _________.
Animals
Define Space (when dealing with graphics)
The ground on which the form becomes figure
Define the principle of rhythm.
Pattern created by repeating elements.
Define the principle of unity.
Achieved when all the design elements relate to one another and project a sense of completeness.
Who said, “Your ability to brand your church does not replace the responsibility you have to the Bible, your peers, and the people you are leading to follow God.”
Bro Henderson
Properly order the history of computing, as discussed in class.
Abacus, Electronic, Mini, Micro, Network
Order the steps for ‘little guys to do big things’ as discussed in class.
Make a plan, Baby steps, Find a champion, Do something, Ignore dissent
Define Numerical Representation
new media objects can be defined numerically as a formal equation or mathematical function
Define Convergence
The merging together of previously discrete technologies into a unified whole
Define Structural Modularity
New media objects retain their individuality when combined with other objects in a large-scale product
Define Automation
Low level creative task carried out through machine processes and preprogrammed batch sequences
Define Variability
The ability to exist in potentially infinite number of versions
Define Cultural Transcoding
The bidirectional influence of computers in human culture acting reciprocally upon one another
Define Computer Culture
A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it
Define Who, when dealing with your brand.
Definition of you as a church or ministry
Define Vision, when dealing with your brand.
What you see for your church or ministry
Define Mission, when dealing with your brand.
What you are going to do (often found in Biblical principles)
Define Means, when dealing with your brand.
How you will accomplish what you see and what you will do
Define Values, when dealing with your brand.
A set of core beliefs established and held by your church or ministry
Define Target, when dealing with your brand.
Who are you trying to reach
Define Headlines, when dealing with your brand.
Your subtitle or catch phrase
What are the 7 things that make up a brand?
Who, Vision, Mission, Values, Means, Target, Headline
Define the ecology of media.
The science of the relationships between media and their users
Define Media, as discussed in class.
any and all extensions of our humanity
Complete the quote by Chief Justice William Rehnquist. “The wall of ‘separation of of church and state’ is a metaphor based on….
bad history, a metaphor which has proved useless as a guide to judging. It should be frankly and explicitly abandoned.”
Complete the following quote by Tim Schraeder “We have a moment and time in history to steward the…”
opportunity and resources God has given us to communicate his story
Complete the following quote by Seth Godin. “Your brand is a set of…”
emotions and expectations and a stand-in for how we think and feel about what you do.
