Mid Term

Question 1

T or F: Media is neither good nor evil, but is in no way neutral.

Answer 1

True

Question 2

T or F: Space + Logic = Visual Form

Answer 2

False

Question 3

T or F: The forms of media and technology, regardless of their content, cause profound changes in church and culture

Answer 3

True

Question 4

T or F: The relationship between form and space do not create meaning.

Answer 4

False

Question 5

T or F: The space between and around the form is called white-space (although it’s not always white).

Answer 5

True

Question 6

Content and medium are ___

Answer 6

inseparable

Question 7

Moore’s Law states what?

Answer 7

The number of transistors in an integrated circuit will double every two years

Question 8

Define “The Blitz” tactic employed by the media of mass deception.

Answer 8

Sheer volume of repeated messages

Question 9

Define the tactic “Major Rewrite” employed by the media of mass deception.

Answer 9

Revising history to suit the needs of the agenda

Question 10

Define “The Name Game” tactic employed by the media of mass deception.

Answer 10

Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones

Question 11

Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.

Answer 11

Diversionary tactic to keep distracted from the basics of faith

Question 12

Define the tactic “That’s UnAmerican” employed by the media of mass deception.

Answer 12

Says that to restrict any persons desire is Un-American

Question 13

Define the tactic “Silence the Lambs” employed by the media of mass deception.

Answer 13

An effort to keep Christians quiet so as not to be seen as intolerant, hateful people

Question 14

Define the tactic “Say What” employed by the media of mass deception.

Answer 14

Half truths promoted as a widely acknowledged fact

Question 15

Define the tactic “The Odd Man Out” employed by the media of mass deception.

Answer 15

Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic

Question 16

Which is NOT a characteristic of old media?

Answer 16

Objects can be defined numerically as a formal equation or mathematical function

Question 17

What are the 3 C’s of page design?

Answer 17

Composition, Components, Concept

Question 18

What are the 6 elements of design discussed in class?

Answer 18

Line
Shape
Texture
Space
Size
Values

Question 19

The form is defined as

Answer 19

A positive element, a solid thing or object

Question 20

Define the principle of balance.

Answer 20

Occurs when all the design elements are equally distributed through the design.

Question 21

What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?

Answer 21

The forms of media

Question 22

What are the principles of design as discussed in class?

Answer 22

Balance
Emphasis
Rhythm
Unity
Contrast

Question 23

Define the principle of emphasis.

Answer 23

Indicates the most important element on the page based on the message.

Question 24

A brand was a mark originally used to identify _________.

Answer 24

Animals

Question 25

Define Space (when dealing with graphics)

Answer 25

The ground on which the form becomes figure

Question 26

Define the principle of rhythm.

Answer 26

Pattern created by repeating elements.

Question 27

Define the principle of unity.

Answer 27

Achieved when all the design elements relate to one another and project a sense of completeness.

Question 28

Who said, “Your ability to brand your church does not replace the responsibility you have to the Bible, your peers, and the people you are leading to follow God.”

Answer 28

Bro Henderson

Question 29

Properly order the history of computing, as discussed in class.

Answer 29

Abacus, Electronic, Mini, Micro, Network

Question 30

Order the steps for ‘little guys to do big things’ as discussed in class.

Answer 30

Make a plan, Baby steps, Find a champion, Do something, Ignore dissent

Question 31

Define Numerical Representation

Answer 31

new media objects can be defined numerically as a formal equation or mathematical function

Question 32

Define Convergence

Answer 32

The merging together of previously discrete technologies into a unified whole

Question 33

Define Structural Modularity

Answer 33

New media objects retain their individuality when combined with other objects in a large-scale product

Question 34

Define Automation

Answer 34

Low level creative task carried out through machine processes and preprogrammed batch sequences

Question 35

Define Variability

Answer 35

The ability to exist in potentially infinite number of versions

Question 36

Define Cultural Transcoding

Answer 36

The bidirectional influence of computers in human culture acting reciprocally upon one another

Question 37

Define Computer Culture

Answer 37

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

Question 38

Define Who, when dealing with your brand.

Answer 38

Definition of you as a church or ministry

Question 39

Define Vision, when dealing with your brand.

Answer 39

What you see for your church or ministry

Question 40

Define Mission, when dealing with your brand.

Answer 40

What you are going to do (often found in Biblical principles)

Question 41

Define Means, when dealing with your brand.

Answer 41

How you will accomplish what you see and what you will do

Question 42

Define Values, when dealing with your brand.

Answer 42

A set of core beliefs established and held by your church or ministry

Question 43

Define Target, when dealing with your brand.

Answer 43

Who are you trying to reach

Question 44

Define Headlines, when dealing with your brand.

Answer 44

Your subtitle or catch phrase

Question 45

What are the 7 things that make up a brand?

Answer 45

Who, Vision, Mission, Values, Means, Target, Headline

Question 46

Define the ecology of media.

Answer 46

The science of the relationships between media and their users

Question 47

Define Media, as discussed in class.

Answer 47

any and all extensions of our humanity

Question 48

Complete the quote by Chief Justice William Rehnquist. “The wall of ‘separation of of church and state’ is a metaphor based on….

Answer 48

bad history, a metaphor which has proved useless as a guide to judging. It should be frankly and explicitly abandoned.”

Question 49

Complete the following quote by Tim Schraeder “We have a moment and time in history to steward the…”

Answer 49

opportunity and resources God has given us to communicate his story

Question 50

Complete the following quote by Seth Godin. “Your brand is a set of…”

Answer 50

emotions and expectations and a stand-in for how we think and feel about what you do.