Mid- Term

Question 0

Who defines pop culture?

Answer 0

the public/ people

Question 1

Define pop culture?

Answer 1

constant process of producing meanings of and from our social experience

Question 2

Four areas of culture?

Answer 2

elite(high)
popular (kitsch)
mass (LCD)
folk (authentic)

Question 3

High/ elite culture

Answer 3

• those elements to sophisticated for the mass media

- Ex: opera, museum

Question 4

Folk culture

Answer 4

culture produced and practices that have developed over time within a particular community or identified group
- passed from one generation to another

Question 5

Pop culture

Answer 5

folk: authentic culture becomes mainstream
left over from high culture

WHAT IS MASS CULTURE IS NOT ALWAYS POP CULTURE!

Question 6

audience meaning

Answer 6

popular & mass culture audience makes meaning to the mediated message

Question 7

Blurring of lines

Answer 7

• blurring of high and pop

- all levels are distorted; contain snobbery and/or prejudice

Question 8

4 main characteristics

Answer 8

• produced by culture industries
• profit driven
• pervasive
• provides a social function

Question 9

hegemony

Answer 9

predominant influence or authority over others

Question 10

Economic culture function

Answer 10

the power structure produces the resources from which the people choose

Question 11

culture function

Answer 11

people make meaning out of resources they choose that are relevant to their everyday life

Question 12

The power of images

Answer 12

• creating a myth of our time

- storyteller select images that everyone evoke emotions, want you to create new myths

Question 13

Coffee as pop culture

Answer 13

• social practice
• drug-caffiene
• pleasure
• globalization

Question 14

words & signs

Answer 14

words are signs of meaning

- significance defined by culture beliefs & social convention

Question 15

Icons as symbols

Answer 15

• textless
• memorable & unique
• connect with quality
• replace even displace
• reflect societal rules
• corporate symbols
• cyber culture

Question 16

Media Literacy:

media messages are constructed

Answer 16

-who created , why, when was it created
- who is the target audience
-

Question 17

Media Literacy:

each media message is different

Answer 17

-has different characteristics
- how is the media construct
(what technique features used)

Question 18

Media Literacy:

media messages are produced for particular purpose

Answer 18

• often profit driven
• who owns profit from and pays
• media are business,how media content is targeted

Question 19

Media Literacy:

media messages have embedded values & points of view

Answer 19

• what is the point of view

- analyze the point of view expressed

Question 20

Media Literacy:

people understand some messages differently

Answer 20

• based on different skills

- analyze how others interpret

Question 21

media messages can

Answer 21

Effect attitudes and beliefs behavior & democratic process

Question 22

Media Function

Answer 22

• to inform: news survelliance
• to educated: storytellers
• to entertain: storytellers
• to influene: ads & propaganda
• to make money: support economic system

Question 23

Media Contant

Answer 23

-reflect/ express dominant ideologies
and social values
- reinforces/ perpetuates status quo

Question 24

symbolic representation

Answer 24

misrepresentation

• annihilat
• over- representation
• under- representation
• victimize
• trivialize

Question 25

Hegemonic power structure

Answer 25

• constantly readjusts and re-enagaing not disappear but changes its character
• express its ideology
• system of meanings and values based on specific and concrete class