Microlearning by the numbers

Question 1

Transfer of Learning

Answer 1

Microlearning makes transfer of learning 17% more efficient.

Question 2

Working Memory Capacity

Answer 2

Learning in stretches of 3-7 minutes matches the working memory capacity and attention span of humans.

Question 3

Task Interruption

Answer 3

A person works on a task for 11 minutes before interrupted. In that time they engage in multiple short tasks that average 3 minutes.

Question 4

Attention Span

Answer 4

Microsoft and Time Magazine are estimating attention span has dropped to 8 seconds. Less than a goldfish.

Question 5

Information Absorption

Answer 5

Learners absorb 4-5 pieces of information into short-term memory at any given time.

Question 6

Average Video Length

Answer 6

Youtube posts the average video view is 4.4 minutes long.

Question 7

Reader Completion

Answer 7

According to the Neilson Norman Group only 20% read 100% of a document.

Question 8

90/20/8

Answer 8

90/20/8 Learners are alert for 8 minutes at 20 minutes attention begins to decrease and at 60-120 minutes alertness has diminished drastically.