Microeconomics MID TERM Flashcards
microeconomics -
Branch of economics that deals with the behavior of individual economic units—consumers, firms, workers, and investors—as well as the markets that these units comprise
macroeconomics
Branch of economics that deals with aggregate economic variables, such as the level and growth rate of national output, interest rates, unemployment, and inflation
market
Collection of buyers and sellers that, through their actual or potential interactions, determine the price of a product or set of products.
market definition
Determination of the buyers, sellers, and range of products that should be included in a particular market.
arbitrage
The practice of buying at a low price at one location and selling at a higher price in another
perfectly competitive market
Market with many buyers and sellers, so that no single buyer or seller has a significant impact on the price
supply curve
Relationship between the quantity of a good that producers are willing to sell and the price of the good
S shows…
The supply curve shows how the quantity of a good offered for sale changes as the price of the good changes. The supply curve is upward sloping: The higher the price, the more firms are able and willing to produce and sell. If production costs fall, firms can produce the same quantity at a lower price or a larger quantity at the same price.
demand curve:
Relationship between the quantity of a good that consumers are willing to buy and the price of the good
THE DEMAND CURVE
The demand curve, labeled D, shows how the quantity of a good demanded by consumers depends on its price. The demand curve is downward-sloping; holding other things equal, consumers will want to purchase more of a good as its price goes down. The quantity demanded may also depend on other variables, such as income, the weather, and the prices of other goods. For most products, the quantity demanded increases when income rises. A higher income level shifts the demand curve to the right (from D to D′).
SHIFTING THE DEMAND CURVE
If the market price were held constant at P1, we would expect to see an increase in the quantity demanded—say, from Q1 to Q2 , as a result of consumers’ higher incomes. Because this increase would occur no matter what the market price, the result would be a shift to the right of the entire demand curve.
substitutes
Two goods for which an increase in the price of one leads to an increase in the quantity demanded of the other
complements
Two goods for which an increase in the price of one leads to a decrease in the quantity demanded of the other.
In economics, market clearing is
the process by which, in an economic market, the supply of whatever is traded is equated to the demand so that there is no leftover supply or demand.
equilibrium (or market clearing) price
Price that equates the quantity supplied to the quantity demanded
market mechanism
Tendency in a free market for price to change until the market clears.
surplus
Situation in which the quantity supplied exceeds the quantity demanded.
shortage
Situation in which the quantity demanded exceeds the quantity supplied.
When the supply curve shifts to the right,
the market clears at a lower price P3 and a larger quantity Q3
When the demand curve shifts to the right,
the market clears at a higher price P3 and a larger quantity Q3
elasticity
Percentage change in one variable resulting from a 1-percent increase in another.
price elasticity of demand
Percentage change in quantity demanded of a good resulting from a 1-percent increase in its price.
infinitely elastic demand
Principle that consumers will buy as much of a good as they can get at a single price, but for any higher price the quantity demanded drops to zero, while for any lower price the quantity demanded increases without limit.
completely inelastic demand
Principle that consumers will buy a fixed quantity of a good regardless of its price.
theory of consumer behavior
Description of how consumers allocate incomes among different goods and services to maximize their wellbeing.
Consumer behavior is best understood in three distinct steps:
- Consumer Preferences
- Budget Constraints
- Consumer Choices
market basket (or bundle)
List with specific quantities of one or more goods.
Completeness:
Preferences are assumed to be complete. In other words, consumers can compare and rank all possible baskets. Thus, for any two market baskets A and B, a consumer will prefer A to B, will prefer B to A, or will be indifferent between the two. By indifferent we mean that a person will be equally satisfied with either basket. Note that these preferences ignore costs. consumer might prefer steak to hamburger but buy hamburger because it is cheaper.
Transitivity:
Preferences are transitive. Transitivity means that if a consumer prefers basket A to basket B and basket B to basket C, then the consumer also prefers A to C. Transitivity is normally regarded as necessary for consumer consistency.
More is better than less:
Goods are assumed to be desirable—i.e., to be good. Consequently, consumers always prefer more of any good to less. In
addition, consumers are never satisfied or satiated; more is always better, even if just a little better.
indifference curve
Curve representing all combinations of market baskets that provide a consumer with the same level of satisfaction.
indifference map
Graph containing a set of indifference curves showing the market baskets among which a consumer is indifferent.
The magnitude of the slope of an indifference curve measures
the consumer’s marginal rate of substitution (MRS) between two goods.
marginal rate of substitution (MRS)
Maximum amount of a good that a consumer is willing to give up in order to obtain one additional unit of another good.
CONVEXITY
Observe that the MRS falls as we move down the indifference curve. The decline in the MRS reflects our fourth assumption regarding consumer preferences: a diminishing marginal rate of substitution. When the MRS diminishes along an indifference curve, the curve is convex.
perfect substitutes
Two goods for which the marginal rate of substitution of one for the other is a constant.
perfect complements
Two goods for which the MRS is zero or infinite; the indifference curves are shaped as right angles.
utility
Numerical score representing the satisfaction that a consumer gets from a given market basket.
utility function
Formula that assigns a level of utility to individual market baskets.
budget constraints
Constraints that consumers face as a result of limited incomes
budget line
All combinations of goods for which the total amount of money spent is equal to income.
A change in income (with prices unchanged) causes the
budget line to shift parallel to the original line (L1).
A change in the price of one good (with income unchanged) causes the
budget line to rotate about one intercept.
The maximizing market basket must satisfy two conditions:
- It must be located on the budget line.
2. It must give the consumer the most preferred combination of goods and services.
Satisfaction is maximized (given the budget constraint) at the point where
MRS = P(F)/P(C)
marginal benefit
Benefit from the consumption of one additional unit of a good
marginal cost
Cost of one additional unit of a good.
satisfaction is maximized when
the marginal benefit—the benefit associated with the consumption of one additional unit of food—is equal to the marginal cost—the cost of the additional unit of food. The marginal benefit is measured by the MRS.
corner solution
Situation in which the marginal rate of substitution for one good in a chosen market basket is not equal to the slope of the budget line.
When a corner solution arises,
the consumer maximizes satisfaction by consuming only one of the two goods.
marginal utility (MU)
Additional satisfaction obtained from consuming one additional unit of a good.
diminishing marginal utility
Principle that as more of a good is consumed, the consumption of additional amounts will yield smaller additions to utility.
equal marginal principle
The principle that utility is maximized when the consumer has equalized the marginal utility per dollar of expenditure across all goods.
Our analysis of demand proceeds in six steps:
- We begin by deriving the demand curve for an individual consumer.
- With this foundation, we will examine the effect of a price change in more detail.
- Next, we will see how individual demand curves can be aggregated to determine the market demand curve.
- We will go on to show how market demand curves can be used to measure the benefits that people receive when they consume products, above and beyond the expenditures they make.
- We then describe the effects of network externalities—i.e., what happens when a person’s demand for goods also depends on the demands of other people.
- Finally, we will briefly describe some of the methods that economists use to obtain empirical information about demand.
A reduction in the price of food, with income and the price of clothing fixed, causes
the consumer to choose a different market basket.
price-consumption curve
Curve tracing the utility-maximizing combinations of two goods as the price of one changes.
individual demand curve
Curve relating the quantity of a good that a single consumer will buy to its price.
The individual demand curve has two important properties:
- The level of utility that can be attained changes as we move along the curve.
- At every point on the demand curve, the consumer is maximizing utility by satisfying the condition that the marginal rate of substitution (MRS) of food for clothing equals the ratio of the prices of food and clothing
income-consumption curve
Curve tracing the utility-maximizing combinations of two goods as a consumer’s income changes.
An increase in income, with the prices of all goods fixed, causes
consumers to alter their choice of market baskets.
An increase in a person’s income can lead to:
less consumption of one of the two goods being purchased.
Engel curve
Curve relating the quantity of a good consumed to income.
Two goods are substitutes if
an increase in the price of one leads to an increase in the quantity demanded of the other.
Two goods are complements if
an increase in the price of one good leads to a decrease in the quantity demanded of the other.
Two goods are independent if
a change in the price of one good has no effect on the quantity demanded of the other.
A fall in the price of a good has two effects:
- Consumers will tend to buy more of the good that has become cheaper and less of those goods that are now relatively more expensive. This response to a change in the relative prices of goods is called the substitution effect.
- Because one of the goods is now cheaper, consumers enjoy an increase in real purchasing power. The change in demand resulting from this change in real purchasing power is called the income effect.
substitution effect
Change in consumption of a good associated with a change in its price, with the level of utility held constant.
income effect
Change in consumption of a good resulting from an increase in purchasing power, with relative prices held constant.
A decrease in the price of food has
an income effect and a substitution effect.
Giffen good
Good whose demand curve slopes upward because the (negative) income effect is larger than the substitution effect.
When food is an inferior good, and when the income effect is large enough to dominate the substitution effect, the demand curve will be
upward-sloping
market demand curve
Curve relating the quantity of a good that all consumers in a market will buy to its price.
The market demand curve is obtained by
summing our three consumers’ demand curves DA, DB, and DC.
Two points should be noted:
- The market demand curve will shift to the right as more consumers enter the market.
- Factors that influence the demands of many consumers will also affect market demand.
The aggregation of individual demands into market becomes important in practice when market demands are built up from the demands of different demographic groups or from consumers located in different areas.
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INELASTIC DEMAND
When demand is inelastic, the quantity demanded is relatively unresponsive to changes in price. As a result, total expenditure on the product increases when the price increases.
ELASTIC DEMAND
When demand is elastic, total expenditure on the product decreases as the price goes up.
isoelastic demand curve
Demand curve with a constant price elasticity
consumer surplus
Difference between what a consumer is willing to pay for a good and the amount actually paid.
CONSUMER SURPLUS
Consumer surplus is the total benefit from the consumption of a product, less the total cost of purchasing it.
CONSUMER SURPLUS GENERALIZED
For the market as a whole, consumer surplus is measured by the area under the demand curve and above the line representing the purchase price of the good.
To examine the ways that people can compare and choose among risky alternatives, we take the following steps:
- In order to compare the riskiness of alternative choices, we need to quantify risk.
- We will examine people’s preferences toward risk.
- We will see how people can sometimes reduce or eliminate risk.
- In some situations, people must choose the amount of risk they wish to bear.
- Sometimes demand for a good is driven partly or entirely by speculation— people buy the good because they think its price will rise.
probability
Likelihood that a given outcome will occur.
expected value
shows us what would be the average payoff of different
scenarios
payoff
Value associated with a possible outcome.
The expected value measures the central tendency—
the payoff or value that we would expect on average
variability
Extent to which possible outcomes of an uncertain event differ
deviation
Extent to which possible outcomes of an uncertain event differ.
standard deviation
Square root of the weighted average of the squares of the deviations of the payoffs associated with each outcome from their expected values