Micro SL + HL terms and definitions Flashcards
Demand
Quantity of good or service that consumers are willing and able to purchase at different prices in a given time period
‘effective demand’
Actually have the means to purchase a good or service; not simply want it
Law of Demand
as the price of a product falls, the quantity demanded will increase, ceteris paribus
Non-Price determinants of demand
Income - normal and inferior
Complements and Substitutes
Tastes and Preferences
Future price expectations
Number of Consumers
NPDs of demand: income
normal goods: as income rises, demand rises
inferior: as income rises, demand falls
NPDs of demand: substitutes
increase in price of substitute, increase in demand for good
and vice versa
NPDs of demand: complements
increase in price of complement, fall in demand of product
NPDs of demand: tastes + preferences
favourable taste increases demand - can be influenced by media, advertising, peer pressure
NPDs of demand: future price expectations
expectation that prices will rise in the future, increases demand in the present
NPDs of demand: number of consumers
increase in numbers increases the demand
what is the relationship between an individual consumer’s demand and market demand?
possible to construct total demand for a whole market using horizontal summing
HL - how do economists explain the law of demand?
income + substitution effect
What is the income effect?
when the price of a product falls, people have an increase in ‘real income’, ergo more likely to buy a product
What is the substitution effect?
as the price of a product falls, the price to satisfaction ratio increases,
more attractive than substitutes so consumers are more likely to purchase
what is price elasticity of demand?
ped - measure of how much the quantity demanded of a product changes when there is a change in the price of a product
ped formula
%change of q/%change of p
ped = 0
change in price of product will have no effect on quantity demanded ( perfectly inelastic)
ped = infinity
demand curve goes on forever + qd is infinite
perfectly elastic
inelastic demand
0<ped<1
elastic demand
1<ped<infinity
what is unit elastic demand
ped = 1
determinants of ped
- number and closeness of subs
- necessity of product and how widely product is defined
- proportion of income spent on good
- time period
determinants of ped: number and closeness of subs
the more substitutes for a product, the more elastic demand
determinants of ped: necessity
more necessary = less elastic
eg food + narcotics
determinants of ped: proportion of income spent on the good
if good costs very little + constitutes a small portion of one’s budget, then demand is inelastic
determinants of ped: time period considered
takes time for consumers to change their buying
ped measured over a longer time is more elastic
income elasticity of demand
how much the demand for a product changes when there is a change in the user’s income
yed formula
% change in quantity/ % change in income