Micro Pack 3 Flashcards
What is Price elasticity of Demand?
Measures the responsiveness of quantity demanded of a product to changes in its price
PED= %change in qty demanded/%change in price
What factors influence PED?
Number of substitutes: more substitutes available, more elastic good will be
Percentage of income spent: higher the percentage of income spent on a good, the more price elastic demand will be
Habit forming good: habit forming = more price inelastic good will be e.g cigarettes
Necessity or luxury: necessity more price inelastic demand than luxuries
Time: over time demand become more price elastic. E.g petrol generally price inelastic due to lack of good substitutes but if prices were high for ten years, would be time for substitutes to be developed such as electric cars
Width of market definition: wider definition the more inelastic demand will be. E.g foo has no substitutes so very price inelastic demand, whereas spaghetti has lots of substitutes
What is price inelastic demand?
When there is a less proportionate response in quantity demanded to a change in price
PED is 0 - -1
When is a good likely to have a price inelastic demand?
Few effective substitutes
Represents low percentage of income
Is habit forming
Is a necessity rather than a luxury
Has a wide market definition
What is a price elastic demand?
Where there is a more than proportionate response in quantity demanded to a change in price
PED is between -1 and infinity
What are the causes of a good to have price elastic demand?
Many effective substitutes
Represents high percentage of income
Not habit forming
Luxury rather than necessity
Narrow market definition
What is perfectly price inelastic demand?
When there is no change in the quantity demanded following a change in price
PED is equal to 0
Could be because consumers are totally addicted or an absolute necessity and there are no substitutes available to switch to
When does a good have perfectly price elastic demand?
When the quantity demanded is infinite at a given price but there is no quantity demanded at any other price
PED is equal to infinity
Likely to happen in markets that are perfectly competitive, meaning there are large number of firms producing identical products
What is unitary elastic demand?
Where a change in price is met with a proportionate change in demand
PED is equal to -1
What is total revenue?
Price x quantity
How does PED relate to total revenue?
- if demand is price elastic, a price reduction increases total revenue (because price fall leads to more than proportionate increase in quantity demanded)
- if demand is price inelastic, a price increase increases total revenue (because despite price rise there will be a less than proportionate decrease in quantity demanded)
What is YED?
%change in quantity demanded/%change in (real) income
What can YED figures tell you?
Type of good:
Negative YED = Inferior good
0 to +1= necessity
over +1 = Luxury
Positive YED - normal good
Income Elasticity:
More than 1 (negative or positive) = income elastic demand
Less than 1 = Income inelastic
What is an inferior good?
- good which is demanded less as income rises - YED negative
What is a normal good?
- good which is demanded more as income rises - YED Positive