Micro L7 - 12 Flashcards
What 2 approaches can assumptions follow?
- Deduction, which starts w/ hypothesis
- Induction, which involved collecting evidence
Compare the two schools of economic thought
- In classical and neoclassical economics decision makers are assumed to be rational (deductive)
- In behavioural economics decision makers are assumed to have bounded rationality, which is a lack of time, info or ability to process info
What do economic agents require to make rational decisions?
- Time
- Info
- Ability to process info (computation)
What is utility in general and what is it for firms?
Utility = Satisfaction/Benefit derived from consuming a good
Utility for firms = Profit
What other behaviours prevent rational decision making?
- Habitual behaviours –> used to consuming good/service
- Consumer inertia –> fear of changing to smth new
- Social influence
What is demand?
Quantity of good/service purchased at a given price over a given time period
Ceteris paribus what is the relationship between price and demand?
As price increases, demand decreases vice versa
How is a decrease in price shown on a supply/demand curve?
There is an extension in demand and contraction in supply. Movement up the curve for demand and movement down the curve for supply
How is an increase in price change shown on a supply/demand curve?
There is a contraction in demand and an extension in supply which is movement down the curve for demand and movement up curve for supply
How is a decrease in non-price change shown on a supply/demand curve?
Shift to left
How is an increase in non-price change shown on a supply/demand curve?
Shift to right
What are the non-price changes that can affect demand?
- Advertising
- Change in incomes
- Change in pop structure
- Change in tastes/preferences
What are the non-price changes that can affect supply?
- Weather conditions
- Improvement in tech/innovation
- Changes in production costs
- Number of firms in market
- Change in price of related goods
- Expected price changes in future
What is supply?
Quantity of good/service firms are willing to sell at a given price over a given time period
How is total revenue calculated?
Price x quantity