Micro L4 - 7 Flashcards

1
Q

Constant returns to scale:

A

Output increases in the same proportion as all inputs

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2
Q

Increasing returns to scale:

A

Output increases by a lather proportion than all inputs

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3
Q

Decreasing returns to scale:

A

Output increases by a smaller proportion than all inputs

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4
Q

What does the long-run average total costs represent?

A

Lowest possible average cost

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5
Q

What is the relationship between SRATC and LRATC?

A

LRATC is a tangent to each of short-run cost curves

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6
Q

Economies of scale:

A

Decreases in long-run average costs of production as firm increases all its output

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7
Q

What do falling average costs mean for returns to scale?

A

There will be increasing returns to scale

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8
Q

Internal economies of scale (really fun mums try making pies):

A

1) Risk-bearing
2) Financial
3) Marketing
4) Technical
5) Managerial
6) Purchasing

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9
Q

How do technical economies of scale make large-scale production more efficient?

A
  • The larger the object, the lower the AC of storage
  • Some capital equipment is designed for large scale production
  • High overhead expenditures that may only be viable when a firm is large enough
  • Existing capital used more efficiently
  • Specialist machinery boosts productivity
  • Employ more workers as firm gets large to specialise
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10
Q

How do managerial economies of scale make large-scale production more efficient (+ evaluation)?

A
  • Can employ specialist managers, which leads to better decision making abilities + increased productivity
  • May experience diseconomies as AC may rise as firm is so large that management becomes difficult
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11
Q

How do marketing economies of scale make large-scale production more efficient?

A
  • Advertising is usually a fixed cost so it is spread over more units (bulk-buy) , meaning cost per unit is lower
  • Benefit from brand awareness of well-known brand
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12
Q

How do financial economies of scale make large-scale production more efficient?

A

Large firms may have the advantages of a strong rep such as negotiation of lower interest rates as banks think they are low risk

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13
Q

How do purchasing economies of scale make large-scale production more efficient?

A
  • Good deals can be negotiated when inputs are purchased in relatively large volumes (bulk-buying)
  • Costs can be spread across wider range of output
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14
Q

How do risk-bearing economies of scale make large-scale production more efficient?

A
  • Can diversify leading to more predictable demand
  • Can afford to take risks spread over more units
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15
Q

External economies of scale (involved in industry but outside firm):

A

1) Better transport infrastructure –> cheaper for transportation of supply
2) Component supplies may move closer –> cheaper for transportation of supply
3) R & D firms move closer –> improve tech, reducing costs

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16
Q

Diseconomies of scale:

A

Increases in long-run average costs of production as firm increases its output

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17
Q

MES:

A
  • Minimum efficient scale
  • Lowest level of output required to exploit full economies of scale
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18
Q

What part of the LRAC curve is each economy of scale? responsible for?

A
  • Downward sloping –> Increasing returns (economies of scale)
  • Horizontal section
  • Upward sloping –> Decreasing returns (diseconomies of scale)
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19
Q

What are the variations of LRAC curve?

A
  • Bucket shape (regular)
  • Positive quadratic (very rare) –> immediate switch from increasing to decreasing returns to scale
  • Decreasing concave up (natural monopoly) –> much higher output required for MES
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20
Q

Why do natural monopolies require much higher outputs for MES?

A

They have very high fixed costs

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21
Q

Reasons for diseconomies of scale (3Cs and a M):

A

All lead to growing inefficiencies:
- Control –> may decrease due to more workers
- Coordination and monitoring difficulties –> difficult for departments to work together
- Communication difficulties –> harder to communicate
- Poor worker motivation –> each worker feels their value is low

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22
Q

Profit formula:

A

profit ( π ) = total revenue - total costs

23
Q

What is the difference between accounting and economic profit?

A
  • Economic profit –> Considers both implicit and explicit costs
  • Accounting profit –> Only explicit costs
24
Q

Normal profit:

A

Minimum reward necessary to keep factors of production in their present use

25
Q

What are the conditions for normal profit?

A
  • Total revenue = Total costs
  • Intersection of TR and TC
  • Zero economic profit
26
Q

What are the conditions for supernormal profit?

A
  • Total revenue > Total costs
  • Point where TC is furthest from TR
  • Positive economic profit
27
Q

What are the conditions for subnormal profit?

A
  • Total revenue < Total costs
  • Negative economic profit (loss)
28
Q

When does shutdown occur for a firm?

A

When the firm is not covering average variable costs and therefore does not make a contribution to the fixed costs

29
Q

What is the long-run shutdown point on a graph?

A

Where price < average cost

30
Q

What is the short-run shutdown point on a graph?

A

When price < average variable cost

31
Q

Shutdown or not formula:

A

1) Calculate TR (P x Q)
2) Calculate TVC (AVC x Q)
3) Calculate TC (TFC + TVC)
4) If TR - TC < TFC, stay open
OR
1) Selling price - Variable cost per unit

32
Q

Objectives of firms:

A

1) Profit maximisation
2) Satisficing (H Simon)
3) Revenue maximisation (W Baumol)
4) Managerial utility maximisation –> cut into profits for satisfaction of employees
5) Corporate Social Responsibility
6) Survival –> merely existing in hyper-competitive market (short-term)
7) Public sector organisation

33
Q

Why is profit maximisation assumed to be the main objective of firms?

A

1) Reinvestment –> profit into new capital, R & D
2) Dividends for shareholders
3) Lower costs + lower consumer prices
4) Reward for entrepreneurship

34
Q

At what point is profit maximised on a MC and MR graph?

A

When MC = MR

35
Q

Reasons for not aiming for profit maximisation:

A
  • Unaware of values for MC and MR
  • Under greater scrutiny
  • Key stakeholders harmed
  • Other objectives may be more appropriate
36
Q

Profit satisficing (satisfy + sacrifice):

A

Sacrificing profit to satisfy as many key stakeholders as possible

37
Q

Stakeholder meaning and examples:

A
  • Anybody who has an interest in the performance of business
    Examples:
  • Shareholders
  • Managers
  • Consumers
  • Workers/TUs
  • Gov
  • Environmental grps
38
Q

Out of key stakeholders, who is likely to be unhappy w/ profit maximisation and why?

A
  • Consumers could suffer if excess prices are charged
  • Workers/TUs due to low wages from cost-cutting
  • Gov if excess prices charged for consumers + wages are low
  • Environmental grps if environment is negatively affected due to cost-cutting
39
Q

Revenue maximisation and who proposed the idea:

A
  • When MR = 0
  • William Baumol
40
Q

Reasons for aiming for revenue maximisation:

A

1) Economies of scale –> revenue quantity is greater than profit max quantity
2) Predatory pricing
3) Principal- agent problem –> managers may use revenue max as leverage for greater perks in job from shareholders

41
Q

Predatory pricing

A

Undercutting rival and sacrificing profit to drive out competitors

42
Q

Sales maximisation:

A
  • Business wants to become as large as possible without making a loss
  • When AC = AR
43
Q

Reasons for aiming for sales maximisation:

A

1) Economies of scale –> sales quantity is greater than profit + revenue max quantity
2) Limit pricing –> removes incentive of new firms entering market
3) Principal- agent problem –> managers may use sales max as leverage for greater perks in job from shareholders
4) Flood market –> Greater awareness from consumers

44
Q

Aim of public sector organisation:

A
  • P=MC (D = S)
  • Maximise social welfare
45
Q

Corporate social responsibility:

A

Acting ethically to avoid revenues and profits decline due to consumers not agreeing w/ practices

46
Q

Components of economic efficiency:

A

1) Allocative efficiency
2) Productive efficiency
3) X efficiency
4) Dynamic efficiency

47
Q

Productive efficiency:

A

Minimum AC at which output can be produced

48
Q

Allocative efficiency (welfare maximisation):

A

Whether an economy allocates its resources in such a way to produce a balance of goods and services that meet consumer preferences

49
Q

How can allocative efficiency be measured?

A

S = D, MSB = MSC, A.R. = MC

50
Q

X efficiency:

A
  • Minimising waste
  • X inefficiency: When a firm operates above its AC curve
  • X efficiency: Production is on AC curve
51
Q

Why do X inefficiencies occur?

A

1) Monopoly –> lacks competitive drive, leads to complacency
2) Public sector firm –> lack profit drive as they aim for social welfare, leads to inefficiencies

52
Q

Dynamic efficiency:

A
  • Reinvestment of long-run supernormal profit
  • Occurs over time
53
Q

Static efficiency:

A
  • Allocative, productive and X efficiency
  • Efficiencies that occur at one specific production point