Micro - Key Words Flashcards
Total utility
Total satisfaction from a given level of consumption
Marginal utility
Change in satisfaction from consuming an extra unit
Demand
Amount that consumers are willing and able to buy at each give price point
Competitive market
A market in which a large number of buyers and sellers possess good information and can easily enter and leave the market
Market
Voluntary meeting of buyers and sellers - both must be willing partners in exchange
Equilibrium price
Price at which planned demand for a good exactly equals planned supply
Market demand
Sun of all the individual demands from consumers in a market
Inferior goods
Goods which demand goes down as income goes up
Normal goods
Goods which demand increases as income goes up
Opportunity cost
Loss of other alternatives when one alternative is chosen