Micro key terms Flashcards
Accounting profit
Level of profit that is reported in business accounts. It does not take into account the opportunity cost of investment (normal profit).
Asymmetric information
When one party (consumers or producers) has more or better information about a product than the other party.
Barter system
System of exchanging one product for another without the use of money as a medium of exchange.
Buffer stock system
System of holding and releasing stock to maintain a market price despite supply fluctuations.
Ceteris paribus
Other things being equal - the assumption that everything else stays the same when looking at microeconomic models.
Collusion
Scenario in which firms work together in secret to gain an unfair market advantage.
Competition policy
Legislation and regulation that aims to make a market more competitive.
Competitive demand
When consumers demand one or the other product. The products are substitutes.
Competitive supply
When producers choose to supply one or the other product with given factors of production.
Complement
A good with a negative XED. As the price of Product B increases, the quantity demanded of Product A decreases (and vice versa).
Composite demand
When a product is demanded for multiple possible uses.
Concentration ratio
Way of measuring the market dominance of the top few firms in the market by adding up each firm’s individual market share and looking at this is a percentage of the total market.
Consumer surplus
Difference between the price consumers are willing and able to pay and the market price.
Contestable market
Market structure in which no firm can dominate enough to make supernormal profits.
Contraction of demand
A decrease in the quantity demanded.
Contraction of supply
A decrease in the quantity supplied.
Corporate social responsibility (CSR)
When a business aims to make a profit, do good for society and improve the environment.
Cross elasticity of demand (XED)
Measures the responsiveness of demand for one product to a change in the price of another product.
Decrease in demand
A shift inward of the demand curve so that there is a decrease in quantity demanded at every price.
Decrease in supply
A shift inward of the supply curve so that there is a decrease in quantity supplied at every price.
Demand
A consumer’s desire and willingness to purchase goods and services at a specific price.
Demand curve
Relationship between the price of a product and the quantity demanded by the market.
Demand for labour
Willingness and ability of a firm to hire labour at different wage rates.
Demerit good
Good that is likely to be over consumed in a free market because the consumer does not anticipate the lack of benefits.
Derived demand
Where demand is based on what that thing can produce, not the thing itself, e.g the demand for labour.
Direct taxation (tax)
Amount levied on a business or an individual that must be paid to the government.
Diseconomies of scale
Increases in average costs that can occur from the growth of a business.
Division of labour
Splitting up a task into smaller activities to be able to produce more efficiently
Dynamic efficiency
Incentive to innovate products and processes to become productively efficient in the long term.
Economic agents
Key groups involved in the economic problem, including governments, firms and households.
Economic goods
Goods that are scarce, i.e there is not an unlimited supply of these goods.
Economic rent
Any amount above the minimum needed to keep a factor of production in its current use.
Economics
The study of how scarce/limited resources are used in the world.
Elasticity
Responsiveness of a change in one thing to a change in something else.
Excess demand
Scenario in which the market price is too low, meaning there are unsatisfied consumers in the market.
Excess supply
Scenario in which the market price is too high, meaning there are unsold products in the market.
Extension of demand
An increase in the quantity demanded.
Extension of supply
An increase in the quantity supplied.
External economics of scale
Reductions in average costs that can occur from the growth of an industry.
Externality
A cost or benefit to a third party that has not been accounted for in the market transaction.
Factors of production
Land, labour, capital and enterprise, the building blocks needed for a business to operate.
Fixed costs
Costs that do not change as output changes.
Free goods
Resources that are usually not seen as limited, such as sunlight or air.
Free rider problem
Occurs when a person benefits from consuming a shared resource or good without paying for that good.
Government failure
When government intervention does not reduce market failure and may even increase it or introduce a new failure in the market.
Growth maximisation
When a business aims to increase its size as much as possible.
Incentive
Something that motivates an action. In economics, this usually relates to profit, prices and social welfare (the objectives of economic agents).
Income
Flow of money over a period of time.
Income elasticity of demand (YED)
Measures the responsiveness of demand after a change in income.
Increase in demand
A shift outward of the demand curve so that there is an increase in quantity demanded at every price.
Increase in supply
A shift outward of the supply curve so that there is an increase in quantity supplied at every price.
Indirect taxation (tax)
Amount levied on a producer to increase the cost of a product.
Individual demand
One consumer’s willingness and ability to purchase a product or service at a given price.
Individual supply
One business’s willingness and ability to sell a product at a given price.
Inferior good
When income changes, the quantity demanded of this good will change by a smaller proportion in the opposite direction.
Information failure
When consumers and/or producers do not have all the information when making decisions, leading to market failure.
Information provision
Act of informing the public about the true nature of a product or market.
Interdependence
Scenario in which firms base their decision- making on the decision of other firms in the market.
Internal economies of scale
Reductions in average costs that can occur from the growth of a business.
Joint demand
When products are demanded together. The products are complements.
Joint supply
When products are supplied together, often as a byproduct.
Kinked demand curve
Illustrates an elastic response to an increase in price and an inelastic response to a decrease in price.
Law of diminishing returns
Theory that in the short run, when at least one factor of production is fixed, the average return from a factor of production decreases.