Micro Economics Flashcards

1
Q

Define law of diminishing returns

A

When variable factors are added to production costs, both marginal and average returns will initially rise and then fall

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2
Q

Explain rise in law of diminishing returns

A

Productivity increases as quantity rises
Due to specialisation and better use of fixed factors of production
E.g at this point there is less teachers than classrooms

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3
Q

Explain fall in law of diminishing returns

A

Labour productivity decreases as quantity increases because at this point the fixed factors of production limits production
E.g not enough classrooms for teachers

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4
Q

Assumptions of law of diminishing returns

A

-Short run
- at least one factor of production is fixed
- each unit of variable factor is the same
- workers are equally trained

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5
Q

Marginal definition

A

Addition to total of the next

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6
Q

Short run def.

A

At least one fixed factor of production

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7
Q

Long run

A

All factors of production are variable

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8
Q

Types of fixed cost

A

-rent
- salaries
- interest on loans

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9
Q

Variable costs

A
  • Wages
  • Utility bills
  • Raw materials
  • Transport costs
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10
Q

What is MES

A

Minimum efficient scale
- lowest level of output to fully exploit economics of scale

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11
Q

What market has no MES

A

Natural monopoly

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12
Q

Economies of scale def.

A

As output increases, long run average cost decreases

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13
Q

Internal economies of scale examples

A

Risk bearing (can cover risk across more output)
Financial (more likely to get loans)
Managerial
Technical (machinery)
Marketing
Purchasing (bulk buying)

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14
Q

External economies of scale examples

A

Better transport infrastructure
Suppliers moving closer
Research and development firms moving closer
Incr. education and technology
Innovations within market

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15
Q

Diseconomies of scale def.

A

As output increases so does long run average costs

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16
Q

Types of diseconomies of scale

A

Control
Communication
Co-ordination
Motivation

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17
Q

When does supernormal profit occur in a graph

A

When ac>ar

18
Q

Reasons for profit maximisation

A

Reinvestment (for r&d innovation)
Dividends for shareholders
Reward for entrepreneurship

19
Q

Reasons for why firms may not profit maximise

A

Imperfect info of where mc = mr is
Great scrutiny ( to avoid cma investigations)
Act in interest of consumers w lower prices
Other objectives may be more suitable

20
Q

Profit satisficing def

A

Sacrificing profit to satisfy as many key stakeholders as possible

21
Q

Reasons for revenue maximisation

A

-Fully exploit economies of scale
-Can charge cheaper prices w lower costs
-Predatory prices : undercut rivals to price out competition
- Principal agent problem

22
Q

Where is revenue maximisation

A

MR = 0

23
Q

Reasons for Sales maximisation

A
  • Limit pricing- takes away incentive for new firms to join by earning normal profit
  • Flood the market - increase brand recognition
  • Principal agent problem
24
Q

Other objectives for firms beside SR profit, sales and revenue maximisation

A
  • Survival
  • Public sector organisation
25
Q

Legal barriers to entry

A

Parents
Licenses
Red tape (paperwork)
Insurance
Regulations

26
Q

Technical barriers to entry

A
  • Start up costs
  • Sunk costs
  • EoS and a large MeS
  • Natural monopoly
27
Q

Strategic barriers to entry (strategies used by firms)

A
  • Limit pricing
  • Predatory Pricing
  • Heavy advertising (scares other firms)
28
Q

How is brand loyalty a barrier to entry

A

Customers will stay w the brand despite it being more expensive or of a lesser quality

29
Q

Barriers to exit for a firm

A
  • Undervaluation of assets
  • Redundancy costs
  • Penalty for leaving contracts early
  • Sunk costs
30
Q

Allocative efficiency def.

A

Where society needs are met and where resources follow consumer demand

31
Q

Where is allocative efficiency found

A

P=MC

32
Q

Productive efficiency def

A

When a firm is operating at lowest point on AC curve fully exploiting Economies of scale
- When a firm cannot increase the number of a good without decreasing another

33
Q

Where is productive efficiency

A

MC = AC (ac at lowest point)

34
Q

Why may firms be X inefficient

A
  • Monopolies lack competitive drive so may be not as efficient as they could be
  • Public sector firms (who aren’t profit motivated and may pay wages too high)
35
Q

Where is X efficiency on a diagram

A

Production ON the AC curve

36
Q

What are the elements of dynamic efficiency

A

Means - supernormal profit
Incentive - desire to improve products

37
Q

Features of perfectly competitive market

A
  • Many buyers and sellers
  • Homogenous goods
  • no Barriers to entry
  • perfection information
  • firms are price takers
  • firms are assumed to short run profit maximisers and rational
38
Q

When will a firm stay in business

A

If AR> AVC

39
Q

Monopoly characteristics

A
  • One seller dominating
  • Differentiated products ( for a monopoly power)
  • High barriers to entry
  • Imperfect information
  • Short run profit maximisers
40
Q

Is perfect competition AE PE XE DE?
(Efficiency types)

A

Allocative - YES
Productive - YES
X efficient- YES
Dynamic - NO (no means)