MICRO CH2 Flashcards
Preferences
The wants, and the intensity of it.
Demand
Consumer’s willingness and ability to pay for a particular product or service.
Pay, Cost means opportunity costs.
Demand is NOT just what people want, it’s when they put their money(or time or anything else) where their mouth is.
Marginal Benefit example
Gatorade after work out session.
You are dying for the crispy cold drink is the initial circumstance.
1st: Amazing, Huge marginal benefit.
2nd: Great, Big marginal benefit.
3rd: Meh
4th: I feel full, small marginal benefit
5th: Ima die and so on.
What is the ADDITIONAL benefit for the individual choices ahead going to be? If it outweighs the opportunity cost, go for it. If it doesn’t, then don’t.
Smart decision study or friend example
A smart decision to study or not doesn’t depend on the total value of all hours spent on studying, or the average.
It is ONLY the MARGINAL value of the additional time spent studying.
Friend comes in to room, shouts is your stupid economics course more important than I am?
If the next few hours spent studying is more valuable than the few hours spending time with the friend, the answer is yes, the hours studying has more MARGINAL BENEFIT than the hours spent with the friend.
Diamond-Water Paradox
The observation that things with the greatest value in use sometimes have little value in exchange and things with little value in use sometimes have the greatest value in exchange DUE TO MARGINAL BENEFITS, NOT THE TOTAL BENEFIT.
Waters keep you alive, HUGE total benefit but are very common and not scarce at all, low marginal benefit to buying water.
Diamonds are nothing but mineral, but they are very rare and has high marginal benefit compared to water.
So, the diamond is more expensive.
Quantity demanded
The amount you actually plan to buy at a given price.
Your buying decision, the amount you actually plan to buy at a given price changes with the price changing.
Change in price changes quantity demanded.
ex) I drive. I pay gas fees. If the price is high, I buy less at a time. if the price is low, then i buy more. Simple logic.
Market demand
The sum of demands of all individuals willing and able to buy a particular product or service in a market.
Law of Demand
If the price of a product or service rises, QUANTITY DEMANDED decreases other things remaining as a constant.
Demand Curve
Shows the relationship between price and QUANTITY DEMANDED, other things remaining constant.
Has PRICE on the y-axis, and QUANTITY on the x-axis.
Demand curves can be straight lines or curves, but they all slope downward to the right, because as PRICE falls, the QUANTITY DEMANDED increases.
Reading a Demand Curve
Reading Demand curve
go over from price, down to quantity demanded.
Rise in price $1 causes a decrease in quantity demanded of 2000 cubic meters of water per month.
Reading a Marginal Benefit Curve
Reading Marginal benefit curve
go up from the quantity demanded, over to the price.
To find the maximum price people are willing and able to pay for the 3000th cubic meter of water, is 2 dollars.
How an increase in quantity from 3000 to 4000 decreased marginal benefit and the willingness and ability to pay?
$2 is the most someone is willing and able to pay for the 3000th cubic meter, $1.50 is the most someone is willing and able to pay for the 4000th cubic meter of water.
the 4000th cube meters of water compared to the 3000, provides a decreased marginal benefit by 0.50$, because of the increase in 1000 cubic meters in the quantity.
Changes in Quantity Demanded and Demand
If the price of a product or service changes, that affects QUANTITY DEMANDED.
If ANYTHING ELSE CHANGES, that affects DEMAND, and is represented graphically by a shift of the ENTIRE DEMAND CURVE.
How change in Preferences change demand
The more intense you want something, the more you will be willing to pay.
Businesses advertise their products and brand to make them more preferable to potential customers, raising the demand for their products.
Increase in preferences cause an increase in DEMAND.
NOT!!!!!! QUANTITY DEMANDED. <= this shit only changes from the change in price.
How changes in prices of related products change demand
Substitutes price rise: Increase in demand for the related product.
(Coke price skyrocket: Pepsi demand goes up.)
Complementary price fall: Increases demand for the related product, since the cost of using both products together decreases.
(Music players price fall: Rise in demand for headphones)
Substitutes
Products or services used in place of each other to satisfy the same want.
ex) Coke, Pepsi Butter, Margarine Pizza hut, Domino's Mc.Donald's, Burgerking