Micro Book 2 Flashcards

Demand, Supply, Market Equilibria, Consumer/Producer Surplus and Elasticity

1
Q

What is demand

A

The quantity of a good or service that people are willing to buy at a given price

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2
Q

What is the law of demand

A

As price rises, fewer people are willing/able to buy the good (and vice versa)

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3
Q

What is diminishing marginal utility

A

The first unit of a good will typically provide the most utility to the consumer and will decline with each unit

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4
Q

What is a contraction of demand

A

An increase in price resulting in the quantity demanded to be lowered

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5
Q

What is an extension of demand

A

A reduction in price resulting in the quantity demanded to be higher

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6
Q

What is supply

A

The quantity of a good or service that sellers are prepared to sell at a given price

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7
Q

What is the law of supply

A

As price rises, sellers have a greater incentive to sell

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8
Q

Why would seller have a higher incentive to sell as price rises

A

As they make a higher return by selling more

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9
Q

What is the market equilibrium

A

The point at which the supply and demand curves cross so no excess supply (waste) or excess demand (shortage)

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10
Q

What are the 4 factors affecting demand

A

Income
Price of other goods
Tastes and Preferences
Expectations of the future

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11
Q

How is demand effected by income for inferior goods

A

As income rises, the demand for inferior goods decrease

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12
Q

How does changes in income effect demand for normal/luxury goods

A

As income rises, the demand for normal goods increase

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13
Q

What are the relations different goods can have with each other

A

Substitutes/Competitive
Complementary/Joint
Derived demand/supply
Composite demand/supply

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14
Q

When is a good composite

A

When a good has two or more uses

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15
Q

Consumer Surplus

A

Welfare gained by a consumer that paid less for a good than expected

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16
Q

How would you show consumer surplus on a graph

A

The area between the demand curve, the vertical axis andd the price line

17
Q

What is producer Surplus

A

Welfare gained by a producer that received more for a good than expected

18
Q

How would you show producer surplus on a graph

A

The area bounded by the supply curve, the vertical axis and the price line

19
Q

What is price elasticity

A

The measure of how responsive the quantity demanded for a good is to a change in its price

20
Q

If PED is greater than -1, demand is?

A

Demand is price inelastic

21
Q

If PED is less than -1, demand is?

A

Demand is price elastic

22
Q

How do you work out price elasticity

A

Percentage change in Quantity Demanded divided by Percentage Change in Price

23
Q

What are the measures of Elasticity

A

Income, Price, Cross-Price, Supply

24
Q

What is Effective Demand

A

How able a consumer is to buy a good