MICRO A2 Flashcards
economic activity
actions that involve the production, distribution and consumption of goods and services
short run
the time period when at least one factor of production is fixed in supply: usually capital and/or land
fixed costs
costs that do not change in the short run with changes in output and must be paid irrespective of the level of production
variable costs
costs that change with changes in output and tend to increase as output increases
long run
the time period when all factor inputs are variable-the state of technology is assumed to be fixed
the very long run
the state of technology is assumed to be variable and improve over time
the law of diminishing average returns
as more of a variable factor is added to a given quantity of a fixed factor, output per unit of the variable factor will increase before eventually decreasing.
the law of diminishing marginal returns
as more and more of a variable factor is added to a given quantity of a fixed factor, the addition to total product will increase, before eventually decreasing and then becoming negative.
total cost
the total cost of producing a given output
average cost
unit cost- TC/output
marginal cost
the change in total cost resulting from changing output by one unit MC=change in TC/MP
total product
the output generated from each combination of capital and labour
marginal product
the additions to TP from employing an additional unit of labour
average product
the amount of output per unit of a variable factor employed. AP=TP/variable factor
increasing marginal returns
too much capital for labour
decreasing marginal returns
workers still adding output but by less
negative marginal returns
too many workers for amount of capital
normal profit
the minimum level of profit required to keen an entrepreneur in their present occupation. AR=AC
total revenue=
price x quantity. it is the sum received by a firm from selling its output
marginal revenue
the addition to total revenue from selling one more unit of output
average revenue
the total revenue from a particular level of output divided by that output
when is total revenue maximised?
when PED=1 and MR=0
sub-normal profit
when AC> AR therefore a loss is made. The entrepreneur will leave the industry to achieve better returns elsewhere
supernormal profit
where AR>AC. this will encourage other firms to enter the market/industry
profit=
sales revenue - costs difference between revenue and costs
profit maximisation
MC=MR
market
any interactions between buyers and sellers for the trading of goods and services
monopoly
a sole supplier of a good of service
natural monopoly
a market where long-run average costs are lowest when output is produced by one firm
legal monopoly/ statuary monopoly
a market where a firm has a share of 25% or more
dominant monopoly
a market where a firm has a 40% share or more
absolute/pure monopoly
where one firm holds 100% of a market
efficiency
refers to the effectiveness with which an economy’s scarce resources are used in making production decisions
productive efficiency
using the least possible amount of scarce resources to produce the maximum output. S o producing output at the lowest point of a firms AC curve
allocative efficiency
occurs where the consumer valuation of the last unity produced is equal to the economic cost of producing that unit- thus the right quantity of resources has been allocated to that particular use. Price =MC
X-inefficiency
the difference between actual costs and attainable costs. AC is higher than it needs to be as there are no incentives to cut costs.
barriers to entry
obstacles to new firms entering a market
barriers to exit
obstacles to firms leaving a market
sunk costs
costs incurred by a firm that it cannot recover should it leave the market
economies of scale
a reduction in LRAC resulting from an increase in the scale of production
internal EOS
EOS that occur within the firm as a result of its growth and are specific to that firm only eg purchasing eos, selling eos, technical eos, managerial eos, financial eos, risk-bearing eos
external EOS
savings in costs available to firms arising from the growth of an industry as a whole, eg tourism, development of ancillary industries, specialisation, good reputation, improved infrastructure
diseconomies of scale
an increase in LRAC caused by an increase in the scale of production
internal DOS
DOS experienced by a firm caused by its own growth eg management control, industrial relations
external DOS
DOS resulting from the growth of the industry, affecting firms within that industry eg firms concentrated in the sane area means increased competition of resources which drives up their price as well as higher levels of pollution and traffic congestion. Local labour shortages
constant returns to scale
LRAC remaining unchanged when the scale of production increases
increasing returns to scale
when the scale of operations increases and output increases by a greater proporiton
minimum efficient scale
the lowest level of output at which full advantage can be taken of EOS
absolute poverty
the inability to purchase the basic necessities of life. The World Bank define this as living on less than US$1.90 per day
backward-sloping labour supply curve
a labour supply curve showing the substitution effect dominating at low wages and the income effect dominating at high wages
Collusion
where firms tacitly or otherwise agree to not compete on prices, service provision and other matters that might adversely affect mutual well-being
concentration ratio
the proportion of the total market shared between the nth largest firms