Micro Flashcards
Opportunity Cost
The next best alternative foregone
Why is Demand downwards sloping
Income effect
Substitution effect
Diminishing marginal utility
What is the Income effect
Ceteris Parabus As the price decreases consumers spending power increases
What causes a movement along the D curve
A change in Price
What causes a shift of the D curve
Non-price determinants
4 non-price determinants of Demand
Change in P of substitute - eg bikes+cars
Derived Demand - eg Flour+Bread
Change in tastes - eg parka coats are popular
Changes in incomes
Supply definition
Quantity of a good or service that producers are willing+ able to sell at any given price
Why is Supply upwards sloping
Profit incentive
Covering the costs of production
Attracting new entrants to the market (As P increases, the profit incentive attracts new firms to the market)
4 Non-Price determinants of Supply
Costs of FOP’s (If costs increase then production costs increase so Supply shifts inwards)
Technology (Makes production cheaper so developments shift S outwards)
Joint Supply (Beef and Leather, increased price in one leads to increased supply in the other)
Competitive supply (When producer has a choice between two goods so chooses the more profitable one)
Expectations (If a firm expects P to rise then they’ll hold back some so S curve shifts inwards)
4 FOP’s
Land
Labour
Capital
Enterprise
Three functions of the Price Mechanism
Signalling
Incentive
Rationing
What is signalling (PM)
An increase in the price conveys to the consumers and producers of the increased market value of a good
What is incentive (PM)
Higher prices encourage sellers to produce more of the good due to high demand
What is rationing (PM)
Limited supply will be rationed to those consumers who are prepared to pay a high enough price
Consumer Surplus definition
The difference between the total amount that consumers are willing and able to pay for a good or service and the price they actually end up paying
What is the area of Consumer Surplus
Area under the demand curve and above the market price
Producer Surplus definition
The difference between the price that producers are willing and able to sell a certain good or service for and the price they do actually end up selling it for
What is the area of Producer surplus
Area above the supply curve and below the market price
Price elasticity of demand (PED) definition
the responsiveness of demand to a change in the price
Price elasticity of demand (PED) formula
PED= %∆ in QD/ %∆ in price
PED is always _______
NEGATIVE
IF |PED| >1 then..
% |∆QD| > |%∆P| so is elastic
IF |PED| <1 then..
|%∆QD| < |%∆P| so is inelastic
IF |PED| =1 then..
|%∆QD| = |%∆P| so has unitary elasticity
IF |PED| =0 then..
the good is perfectly inelastic
IF |PED| = ∞ then..
the good is perfectly elastic
Determinants of PED
Availability of substitutes (more available=more elastic)
Width of market definition (pasta v food)
Time (eg petrol)
Proportion of income spent on them
As you go along the demand curve PED becomes
More elastic
If a firm’s revenue increases when the price increases is dependent on..
PED.
If PED is >1 i.e elastic then revenue will fall
If PED is <1 i.e inelastic then revenue will increase
Price Elasticity of Supply (PES) definition
The responsiveness of supply to a change in the price for a good or service
Price Elasticity of Supply (PES) formula
PES= %∆ in QS/ %∆ in price
PES is always _______
POSITIVE
Determinants of PES
Efficiency of supply chain Availability of FOP's Availability of stockpiles to store the good Speed of production process Time Spare capacity in production
Cross Price Elasticity of Demand (XED) definition
The responsiveness of demand for one good to a change in the price of another good
XED= 0 to 1
Distant substitutes
XED= 1+
Close substitutes
XED= 0 to -1
Distant complements
XED= -1 +
Close complements
Who pays tax when Demand = Elastic
Producer
Who pays tax when Demand = Inelastic
Consumer