MICRO Flashcards
Relationships between average values and marginal values.
As average values rise, marginal values are below the average values.
As average values fall, marginal values are above the average values.
If average values fall then rise, marginal values pass though the minimum point.
if average values rise then fall, marginal values pass through the maximum point.
The Law of Diminishing Returns
A short term law which states that as a variable factor of production is added to a fixed factor, eventually both the marginal and average return to the variable will begin to fall.
-total output is still rising but at a diminished rate.
Short Run
The time period in which at least one factor of production is fixed and can’t be varied.
Long run
the time period in which no factors of production are fixed and which all factor of production can be varied.
Total Returns of Labour
Total output produced by all the workers employed by the firm.
Average Returns of Labour
Total output divided by the total number of workers employed
Marginal Returns of Labour
The change in the quantity of total output resulting from the employment of one worker, holding all other factors of production fixed.
increasing return to scale
when an increasing factor input leads to a more than proportionate increasing in factor output
Decreasing Returns to Scale
increase in factor input leads to a less than proportionate increase in factor output
Constant Returns to Scale
increase in factor input leads to a proportionate increase in factor output.
Minimum Efficient Scale (MES)
lowest amount of output at which productive efficiency is achieved.–the higher the MES in an industry the greater the barriers to entry for firms.
Technological change
describes the overall effect of inventions, innovation and the spread of technology in the economy.
Technological change effects on method of production
- move from labour intensive to capital intensive
- increase in mechanisation and automation
- requires more resources.
- requires investment.
- less labour, though more skilled labour
- specialisation.
Productive efficiency
level of output at which average cost of production are minimised where more of one good can’t be made without producing less of another.
Allocative Efficiency
occurs when its impossible to improve overall economic welfare by re-allocating resources between markets;when the available economic resources are used to produce the combination of goods and services that best markets people’s tastes and preferences.
Dynamic Efficiency
occurs in the long run, leading to the development of new products and more efficient processes that improve productive efficiency.
Creative Destruction
Capitalism evolving and renewing itself overtime through new technology and innovations replacing older technologies and innovations
Rational Behaviour
acting in pursuit of self-interest, which for a consumer means attempting to maximise the welfare, satisfaction or utility gained from the good and services consumed.
utility
satisfaction or economic welfare an individual gains from consuming a good or service
marginal utility
the additional utility gained from consuming one extra unit of a good.
Internal economies of scale
- research and development
- technological
- financial
- managerial
External economies of scale
- education
- research and development
- infrastructure
- technological
Normal profit
minimum profit a firm must make to stay in business, which is insufficient to attract new firms into the markets.
Role of profit
- creation of business incentive
- creation of shareholder incentive
- profits and resources allocation
information gap
when people don’t process or they ignore relevant information leading them to make profit.
Asymmetric information
when one party possesses less information relevant to the a market transaction than the other.
why we have imperfect information
- misunderstanding the truth of costs/benefits if products.
- uncertainty about costs/benefits
- complex info
- inaccurate or misleading info
- addiction
- lack of awerness
Bounded rationality
when making decisions, an individual’s rationality is limited by the info they have, the limitations of their minds, and the finite amount of time available in which to make decisions.–leads to satisfaction rather than maximising choices
Bounded self-control
limited self controls in which individuals lack the self control to act what they see as their self-interest.
cognative bias
A mistake in reasoning or in some other mental thought process occurring as a result of, for example, using rule of thumb or holding onto one’s preferences and beliefs, regardless of contrary information
rules of thumb
a rough and practical method that can easily be applied when making decisions
anchoring
describes the tendency to rely too heavily on the first piece of info offered
availability
when individuals makes judgements about the likelihood of future events according to how easy it is to recall examples of similar events.
social norms
forms or patterns of behaviour considered acceptable by a society or group within that society
Choice Architecture
a framework setting out different ways in which choices can be presented to consumers, and the impact on consumer decision making.
framing
how something i presented influences the choices made.
nudges
tries to alter people’s behaviour in a predictable way without forbidding any option or significantly changing economic incentives–not legal.
Default choice
an option that is selected automatically unless an alternative is specified.
mandated choice
people are required by law to make a choice or decision.
Restricted choices
offering people a limited number of options so that they are not overwhelmed by the complexity of the situation. If there are too many choices, people might make a poorly thought out decision or not make any decision.
Features of Market Structures
entry barriers=barriers that make it hard for firms to enter the market.
exit barriers= barriers that make it hard for firms to leave (contractual barriers) (if research and development has been carried out that is stopping firms from leaving the market because it is money spent).
Natural barriers= barriers that result from inherent features of the industry e.g. fruits can’t grow in cold countries.
Sunk costs= costs that have already been incurred and can’t be recovered.
Artificial barriers= barriers by firms themselves
Perfect competition
- many small firms
- homogeneous goods.
- all firms are price takers
- perfect knowledge
- freedom of entry and exit
- factors of production are completely mobile.
What do we assume in economics
In economics we assume that firms are short term profit maximisers and they produce at MC=MR and are productively efficient at Q
Are perfectly competitive firms allocatively efficient?
Allocative efficiency occurs at P=MC.
If p is more than the marginal costs it is a signal to the firms to produce more.
if p is less than marginal costs then it is a signal to the firms to produce less.
Perfectly competitive firms statically efficient?
yes they are productively and allocatively efficient
Are perfectly competitive firms dynamically efficient?
no because they don’t have super-normal profits and therefore can’t carry out research and development and so can’t innovate to produce new product or more efficient methods of production.
Why can’t perfectly competitive firms make supernormal profits?
a firm lowers it’s prices to increase sales, revenue and make supernormal profits. This acts as an incentive to other firms to enter the market and use the same methods to increase supply and lower prices.
However, since firms in a perfectly competitive market are price takers then the market price falls and so firms can’t make supernormal profits.
Is a perfectly competitive market a desirable market structure?
Yes
- low prices due to competition- maximises consumer welfare (consumer surplus).
- there is static efficiency which means a good use of resources.
- there is choice .
no
- quality is all the same (won’t get better)
- dynamic inefficiency
- can’t maximise revenue or sales as it’s a small firm so tries to survive.’
Monopoly
Features of a Monopoly
- only one firm
- complete barriers to prevent entry and exit of firms.
- monopolist is a short run profit maximiser
- firms are price takers.
Are monopolists productively efficient?
Monopolists are not productively efficient. This is because firms are productively efficient when AC=MC and monopolists produce before that.
Are monopolists allocatively efficient?
Monopolists are not allocatively efficient. This is because firms are allocatively at P=MC and monopolist produce before that.
Are monopolists dynamically efficient?
Monopolists have means for dynamic efficiency. This is because they have means for supernormal profits in order to carry out research and development.
Though they don’t have the incentive for dynamic efficiency
Advantages of monopolists
- good for the firm
- Have the means for innovation (dynamic efficiency)
- internationally competitive
- benefit from economies of scale
- pass on savings to customers as low prices
- makes sense in the case of a natural monopoly (average cost always falls).
Disadvantages of monopolists
- no choice for the consumer
- quality can b poor (but nothing to compare to)
- consumer loses out on welfare (deadweight loss)
- no incentive for innovation
- can restrict supply
- keeps prices high
- Allocatively inefficient
- productively inefficient
- inequality.
Consumer surplus
a measure of the economic welfare enjoyed by consumers; surplus utility received over and above the price paid for a good- the difference between how much consumers pay and how much they’re willing to pay.
producer surplus
a measure of economic welfare enjoyed by firms or producers; the difference between the price of a firm succeeds in charging and the minimum price it would be prepared to accept.
Deadweight loss
the loss of economic welfare when the maximum attainable level of total welfare is not achieved.
Price discrimination
charging different prices to different customers for the same product or service, with the prices based on different willingness to pay.
Conditions necessary for price discrimination?
- Must be possible to identify different groups pf customers
- different customers must have different price elasticities of demand.
- Markets must be able to prevent resale.
- need to be price makers.
Methods of price discrimination
- geographical
- time
- age of customer
- quantity bought
Perfect price discrimination / first degree discrimination
when the discriminating firm can charge a separate price to each individual customer
- there is no consumer surplus as firms charge the maximum price that consumers are willing to pay=undesirable for consumers
- there is producer surplus as monopolists can make supernormal profits (they can then innovate and expand) = desirable for firms.
Second degree price discrimination
means charging a different price to different quantities such as quantity discount for bulk purchasing.
producer surplus decreases as consumer surplus increases as they get to buy more at a lower price.
Third degree price discrimination
when the discriminating firm can charge a separate price to different groups of customers
usually happens in the real world as firms try to increase sales and attract more consumers-e.g student discounts- consumer surplus increases as producer surplus decreases.
Price discrimination adv/disadv
advantages
- firms can maximise short run profits.
- producer surplus
- could lead to innovation
- equitable
- can increase sales which may lead to economies of scale
- lower prices for some consumers.
disadvantages
- consumer surplus replaced with producer surplus
- unequal.
Oligopoly
an oligopoly exists where a few large firms have the majority of the market share
e.g. the big 6 energy, supermarkets, mobile phones
features of oligopoly
- supply in the industry concentrated in the hands of relative few firms.
- firms must be interdependent- where actions by one firm will have an effect on the sales and revenue of other large firms in the market.
- there are high barriers to entry.
- non price competition.
Concentration ratio
the proportion of the market share held by dominant firms.