Micro Flashcards
costs - Internal economies include
Specialization and division of labour
Bulk buying
Financial economies
Technical
Marketing
Risk Bearing
profit and revenue - Apart from profit maximisation, firms may pursue other objectives
Profit Satisficing
Sales Maximisation
Social / Environmental concerns
Growth - why companies wish to grow
Increase profit
Economies of scale
Market dominance
Risk bearing economies
Growth - Difficulties of Firms Growing
Diseconomies of scale
Lost Perks
Difficult for niche markets
Take over target
Profit satisficing
Legal barriers
Access to key locations
Growth - How firms grow
Internal expansion
External expansion
efficiency and competition - types of efficiency
Productive, allocative, x, dynamic
Efficiencies of scale
Social efficiency
efficiency and competition -Features of Perfect Competition:
Many small firms Freedom of entry and exit homogenous price takers Perfect information
efficiency and competition -Disadvantages of Perfect Competition
No scope for economies of scale Undifferentiated products Lack of supernormal profit no incentive to develop new technology market failure
Oligopoly - Non Price Competition
Advertising Product Development Loyalty cards Quality of service Location
Oligopoly - price wars information
recession short term selective cross subsidising public interest
Oligopoly - Collusive Behaviour
Collusion
cartel
Tacit collusion
similar price and outcome to a monopolistic industry
Oligopoly - Efficiency of Oligopoly
industry acts like a monopolist - Allocative, productive, X
likely to benefit from economies of scale
If there are low barriers to entry in an oligopoly, it will be more contestable
monopoly - monopoly disadvantages
Allocative Productive X Less choice Quality of product Monopsony
Monopoly - monopoly advantages
Economies of scale
International competition
Research and development
Monopolies may be efficient
Monopoly - Examples of Barriers to Entry
High fixed costs
Vertical integration
Legal monopoly
Advertising
Being the first firm in the industry
Predatory pricing
Geographical barriers