micro 1 Flashcards
managerial economics
refers to the application of economic theory and the tools of decision science to examine how an organization can achieve its aims or objectives most efficiently.
managerial economics includes
–Applications of economic theory
–Quantitative methods
–Statistical methods
–Computational methods
economics
–The study of choice facing scarcity and its unintended consequences.
microeconomics
–Study of the economic behavior of individual decision-making units.
macroeconomics
Study of the total or aggregate level of output, income, employment, consumption, investment, and prices for the economy viewed as a whole
mathematical economics
–Expresses and analyzes economic models using the tools of mathematics. Ex.: the demand function.
Econometrics
Applies statistical tools to real-world data to estimate the models postulated by economic theory and for forecasting.
the decision making process
- Define the problem
- Determine the objective
- Id possible solutions
- Select the best possible solution
- Implement the Decision
(managers job to make decisions and solves problems- how they should do it)
The Firm
an organization that combines and organizes resources for the purpose of producing goods and/or services for sale.
–internalizes transactions, reducing transaction costs. (firms become smaller)
according to economic theory:
–the primary goal of managers is to maximize the value of the firm (this is given by the present value of all expected future profits of the firm and money means value of the firm)
–goal is to make money. How will you measure it??
the present value of expected future profits:
PV=π1/(1+r)^1 +π2/(1+r)^2 +π3/(1+r)^3 + …
Notice that π=TR -TC (profits in year 1, 2, 3, ….) (total revenue minus total costs—– profits)
(money in the future is uncertain and discounted)
Money today can grow by investing - why money today is better than money in the future (this is why we discount it)
constraints that firms face
–Resource constraints
–Legal constraints (regulation)
–Managerial constraints
constrained optimization
–The primary goal or objective of the firm is to maximize wealth or the value of the firm subject to the constraints it faces.
alternative theories
sales maximization, management utility maximization, satisfying behavior
sales maximization
–Maximize sales after an adequate profit has been earned