MGT Part 2 Flashcards
The firm’s overall orientation toward growth, stability, or retrenchment
directional strategy
The industries or markets in which the firm competes through its products and business units
portfolio analysis
The manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units
parenting strategy
primarily about the choice of direction for a firm as a whole and the management of its business or product portfolio
Corporate strategy
expand the company’s activities.
Growth strategies
make no change to the company’s current activities.
Stability strategies
reduce the company’s level of activities.
Retrenchment strategies
A transaction involving two or more corporations in which stock is exchanged but in which only one corporation survives.
merger
The purchase of a company that is completely absorbed as an operating subsidiary or division of the acquiring corporation.
Acquisition
unused resources
organization slack
In corporate management refers to a deliberate approach taken by companies to achieve growth in various aspects, such as sales, assets, profits, or a combination of these
Growth strategy
The company’s current product lines have real growth potential, and the concentration of resources on those product lines makes sense as a strategy for growth
Concentration
also known as vertical integration, internally by expanding the current
operations or externally through acquisitions.
Vertical growth
the degree to which a firm operates vertically in multiple locations on an industry’s value chain from extracting raw materials to manufacturing to retailing.
Vertical integration
going backward on an industry’s value chain and previously provided by the Suppliers
backward integration
going forward on an industry’s value chain and previously provided by the Distributors
forward integration
A logical strategy for a corporation or business unit with a strong competitive position in a highly attractive industry
Vertical growth
Aims to increase a company’s market share and competitiveness by broadening its reach or offerings within its current market or industry. It can be achieved through internal expansion (such as opening new stores) or external means like acquisitions and partnerships with other companies in the same industry.
Horizontal growth
a firm internally makes 100% of its key supplies and completely controls its distributors.
Full Integration
a company does not make any of its key supplies but purchases most of its requirements from outside suppliers that are under its partial control
Quasi Integration
a firm internally produces less than half of its own requirements and buys the rest from outside suppliers
Taper Integration
agreements between two firms to provide agreed-upon goods and services to each other for a specified period of time.
Long term Contract
THIS INVOLVES OPENING BRANCHES OR FACILITIES IN DIFFERENT REGIONS OR COUNTRIES TO REACH A BROADER CUSTOMER BASE.
EXPANDING INTO NEW GEOGRAPHIC LOCATIONS
THIS ENTAILS BROADENING THE RANGE OF PRODUCTS AND SERVICES PROVIDED TO EXISTING MARKETS
INCREASING PRODUCT AND SERVICE OFFERINGS