MGMT 321-Chapter 11 Flashcards
Guerrilla marketing
Use of creative and relatively inexpensive ways to reach your customer. Ex: door knob hangers, flyers, under windshield wipers, etc.
Micro inventory
Set of goods or service that consists of only one or a few items
Fulfillment center
company that will warehouse your products and fill your customers orders for you
e-tailer
electronic retailer
born international
new firm that opens a website immediately, thus being exposed to customers from around the world
direct exporting
exporting using no intermediaries
indirect exporting
exporting using intermediaries such as agents, export management companies, or export trading companies
freight forwarders
firms specializing in arranging international shipments–packaging, transportation, and paperwork.
letter of credit
document issued by a bank that guarantees a buyer’s payment for a specified period of time upon compliance with specified terms
documentary draft
draft which can be exercised only when presented with specified shipping documents
contract manufacturing
an existing firm with the correct manufacturing capabilities makes your product for you
sheltered workshop
nonprofit organization or institution that provides business services by using handicapped or rehabilitated workers
Types of Direct Mktg
- Word of mouth
- Direct Sales (door to door, party sales, vending machines, etc)
- Direct Mail (Address lists, etc)
- Telemarketing
- Direct Response (Maganize, radio, etc)
- Guerilla
- Multichannel
- Direct Selling Channel (UPS)
Nondirect distribution
- Uses wholesalers, distributors
- Use direct sales such as catalogs/trade shows
4 steps in Exporting
- are you ready to export
- where
- who
- how to begin
