Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Amazon DSP > Metrics > Flashcards

Metrics Flashcards

1
Q

What metrics used in Awareness stage?

A

Impression
Click
Reach

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

KPI used in Awareness and consideration stage.

A
  1. CTR
  2. CPC
  3. DPVR - Detail page view rate
  4. CPDPV -COST PER DETAILS PAGE VIEW
  5. VCR - Video completion Rate
  6. CPVC - Cost per video completion
  7. Viewability Goal
  8. Brand lift
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is the conversion Goal?(Metrics)

A

CPA - Cost per acquisition
CPP - Cost per purchase
ROAS - Return on Ad Spend

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Loyalty Goal ? (Metrics)

A

Subscribe and save

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

5 Steps Involved in Campaign management

A
  1. Establish goal- awareness, sales
  2. Set up campaign - KPI, Advertiser, order, line items, Creatives.
  3. Review - Budget, line item setup, flight dates, ASIN association, Creative.
  4. Reporting - Dashboard, Report
  5. Optimize - Automatic, Manual.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Who defines the viewability

A

MRC
MEDIA RATING COUNCIL

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the 7 levers to optimize you campaign manually?

A

Frequency
Viewability
Audiences
Supply source
Creatives
Bids
Budget

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What we need to Review during the campaign.(5)

A
  1. Budget
  2. ASIN association
  3. line item setup
  4. flight dates
  5. Creative.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Use of Merchant Tocken

A

Used in Advertiser creation
And Avoid duplication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Billboard Condition

A

Should be double dimension
Not contain Call to Action

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

REC Benefit

A

Automatically resize the creative
Can Add more than 20 ASIN
It Handel Out of stock.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Which level is mandatory to keep frequency Cap?

A

Line item and not orders.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Which metrics is used in Lower funnel?

A

ROAS and TROAS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

How much time is required to update Line items performance.

A

24 hrs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Were we can not use Amazon logo in Supply sources.

A

Amazon O&O

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are Amazon Exclusive

A
  1. IMDb
  2. APS
  3. OTT
  4. TWITCH
17
Q

Amazon Audience

A
  1. Lifestyle
  2. In market
  3. Demographics
  4. Audience based on shopping Interaction.
18
Q

Advertiser Audience

A
  1. Pixel - Remarketing, Conversion
  2. Advertiser hashed audience
  3. DMP
19
Q

Reach audiences for consideration

A

In market and similar products view

20
Q

Reach audiences for purchase

A

Audience based on product views and Advertiser audience

21
Q

Reach audiences forloyalty stage

A

Audience based on purchase and Advertiser audience.

22
Q

Awareness KPI

A

Reach, CPC,cpcv

23
Q

Difference Between CPM and eCPM?

A

The main difference between CPM and eCPM is that CPM shows the advertiser’s cost of 1000 ad impressions, while eCPM shows how much ad revenue the publisher has generated on average from 1000 ad impressions

24
Q

Which KPI associate with an awareness goal?

A

CTR
DPVR
BRAND LIFT BY

25
Q

Deals Id is used for?

A

Private market places

26
Q

Mobile size

A
  1. 320X50
  2. 300X250
  3. 414X125
  4. 728X90

Amazon DSP (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions