Metric Terms And Definitions. Flashcards
Set Rate
Leads issued / Leads booked
How many actually had an appointment
HPD
Hours Per Demo
Number of Hours Worked / Number of Demos
Appointments that go to full Demo
Names with Phone
The gross number of leads added within a date range where the lead associated has a phone number. Include leads, booked, and callbacks.
Everything we got a phone number on during event.
Leads Booked
Number of distinct leads that set an appointment, where the lead was added within a specified date range.
Actual leads that booked
Leads Booked %
Leads Booked / Names with Phone
Percentage of Leads that Booked an Appointment
Leads Issued
An Appointment Booked that was Issued to a Project Consultant
Demo
When a Project Consultant goes into the House and does Their Full Presentation, Including Pricing the Project.
Demo Rate
Number of Leads Issued / Number of Demos
Percentage of Leads that Ran
Average Sale Price
Net Sales Dollars / Number of Net Sales
Average Order
CPLI
Cost Per Lead Issued
Marketing Dollars Spent / Number of Leads Issued
RPA
Revenue Per Appointment
Net Sales Dollars(revenue) / Number of Leads Issued
COM
Cost of Marketing
Marketing Dollars Spent / Net Sales Dollars(revenue)
Names With Phone & Leads Booked should be…..
As Close As Possible…efficiency, quality & hustling
Metric Standards
SET RATE
MIN 65%
MODEL 68%
GOAL 70%
METRIC STANDARDS
EVENT HPD
MIN 4
MODEL 3
GOAL 2.5
