Methods to Identify Customer Needs Flashcards
Give the four methods to identify customer needs.
Focus Group, Social Listening, Customer Needs Analysis Survey, Means-End Analysis
Three buyer reasons under means-end analysis.
features, benefits, values
Four steps in meeting customers’ needs.
Identify, Distribute, Create, and Collect
It is a marketing research tool in which a small group of people engages in a roundtable discussion of selected topics of interest in an informal setting.
Focus Group
It gives the brand an opportunity to track, analyze, and respond to conversations through brand improvement and development.
Social Listening
It is typically conducted by running surveys that help companies figure out their position in their respective competitive markets and how they stack up in terms of meeting their target customers’ needs.
Customer Needs Analysis Survey
It analyzes those answers to determine the primary reasons why a customer would buy your product.
Means-End Analysis
If the customer were buying a laptop, for example, they might buy it from you because it is smaller and lighter in weight than other options.
Features
The customer might also buy the laptop because it syncs easily with their other devices wirelessly and can be used while traveling.
Benefits
The customer might think the laptop will help them to be more creative or artistic and unlock other personal or professional artistic opportunities.
Values
