Methods of growth- UB Flashcards
When a business grows what 2 big advantages does it gain?
They can have more influence over the market price and can often enjoy economies of scale.
Describe economies of scale.
Can bulk buy more cheaply and reducing unit costs.
What is Organic Growth?
When a business grows naturally.
Give 2 ways organic growth can be achieved.
Hiring more staff and opening new stores.
Give 2 advantages to organic growth.
There will be no loss of control as no outsiders are involved and hiring more staff will bring new ideas.
Give 2 disadvantages to organic growth.
Can be a slow method of growth and Restricted by the amount of finance available.
What is horizontal integration?
It is when 2 companies at the same stage f the production process merge or take over each other.
Give an example of horizontal integration.
If 2 car manufacturers like Ford and Toyota merged together.
Give 2 advantages of horizontal integration.
Removes competitor from the market and business gains a greater market.
Give 2 disadvantages of horizontal integration.
Hostility and job losses may occur and it can be expensive to buy another company.
What are the 2 types of verticle integration?
Forward verticle and backward verticle integration.
What is forward verticle integration?
When a business takes over a company later on in the production stage
Give 2 advantages to forward verticle integration.
Cuts out the middle man leading to increased profits and more control over pricing and product display.
Give a disadvantage to forward verticle integration.
Entering new markets may affect core activities.
What is backward verticle integration?
When a business takes over a company earlier on in the production stage.