Methods Flashcards
quantitative
numerical form, graphs and statistics
qualitative
words, attitudes feelings values and motives
representativeness
sample size typical cross section of society
practical issue - time
unstructured interviews take more time than postal questionnaires
practical - cost
postal qustionnaires cheaper
ethical issue - consent
informed consent openly agree to take part and have the right to refuse
ethical - confidentiality
anonymity
ethical - harm
particpants must not be manipulated, mislead or psychologically harmed
ethical - vulnerability
young children, ill, disabled and those who have experienced sensitive subject
theoretical issue - reliability
produces the same results when repeated several times using same method
theoretical - validity
truthful picture of what something is really like
theoretical - objectivity
absence of bias opinions don’t get in the way - neutral
theoretical - subjectivity
individuals viewpoint influences perception or judgement
positivists
quantitative, experiments and official stats, natural sciences
interpretivists
qualitative, participant observations, unstructured interviews, find deeper true meanings