Methodologies (Jessica) Flashcards
Return on “investment”
Social Exchange Theory
Use communication to develop closeness to others
Social Penetration Theory
Influenced by mass media; fear isolation
Spiral of Science Theory
“Positive face” and “negative face”; individualistic culture likely to be less compromising
Face-negotiation Theory
Convergence vs divergence; context, accommodative orientation, affect on immediate communication
Communication Accommodation Theory
Media (e.g. TV) cultivates belief
Cultivation Theory
7 tasks middle age + older adulthood; expands on Erickson’s stages
Peck’s Theory of Adult Development
Early adulthood (marriage/children/home/work), middle age (civic and social responsibility/parenting/adjusting), older adulthood (decreased strength/retirement/death)
Havighurst’s Theory of Adult Development
Adult Learners = Interested in Processes
Theory of Andragogy
3 Types of Learning: Cognitive, Adaptive, Psychomotor
Bloom’s Taxonomy
Learning develops from observation; attention, retention, reproduction, motivation
Bandura’s Theory of Social Learning