metalanguage- definitions and applications Flashcards
active and passive voice
provides subjective or objective tone
active: direct, clear
passive: indirect, detached
adjectives
Describing words
adds detail to make the text more interesting
can imply something positive or negative
alliteration and assonance
Repetition of initial consonants and repetition of vowel sounds
adds emphasis, reinforces meaning
draws attention to key words or ideas
can elicit emotive response
memorable
allusion
makes a comparison between two situations to illustrate parallels, in the hope that audience will draw conclusions
adds humour
Attack (Pathos + Logos)
Means of criticising an individual or idea
Belittles an opponent’s arguments or actions and may lend weight to those of the writer
Disparagement of subject may sway audience’s opinion
Can offend and alienate audience if overdone
anecdotes
Positions readers to respond emotionally e.g. with fear or pleasure
Rings true’ so positions readers to take notice and accept information.
bias
overt preference or sympathy for a particular point of view
Can strengthen an argument if the bias seems reasonable and within context, and if the author has some authority
Can undermine an argument if disproportionate to the context
cliché
An overused phrase or argument
Can sway an audience by appealing to something with which they are familiar
May make an audience feel informed
May alienate more sophisticated audience
colourful language
vulgar or rude; particularly unusual or distinctive expression
Can provide humour
May offend some of the intended audience
Establishes an informal register (friendly, one-of-us)
connotative language
loaded language that evokes an idea or feeling, either positive or negative
Encourages (either subtly or overtly) audience to accept a particular implication
Seeks to persuade audience to accept a particular viewpoint of a person or event
emotional appeal
attempt to persuade through emotional manipulation
Triggers an emotional response in audience
Evokes feelings of guilt, shame, horror, satisfaction, honour, etc
emotive imagery
language that paints a picture to arouse a particular emotional response
Targets an audience’s emotional response (horror, excitement, disgust outrage, etc)
Can alienate or offend some audiences
(sensitive people, or those with different political views from the writer)
euphemism
a mild, less direct word or phrase used to replace something offensive or unpleasant
Avoids offending or disturbing some readers
Can provide subtlety in an otherwise difficult situation
Can undermine the argument if used inappropriately or overused
evidence
material in support of an argument: statistics, fact, expert opinions, anecdotes
Can lend an argument considerable weight, lends credibility
Appeal to authority
Can undermine an argument if used to confuse or flood with too much information.
figurative language
Imagery through the use of visuals, metaphors, similes
Paints a vivid and easily understood picture for the audience
Implies comparison to support a position
formal language
Use of more elaborate, precise or sophisticated language
Creates a sophisticated, often authoritative style that can lend weight to an argument
Commands respect
Can alienate in a situation when informal language is more appropriate
generalisation
broad statements implied from specific cases
Seeks to validate a theory or contention, sometimes dubiously
Can be inferred to be evidence by naïve audience
Can detract from or undermine if examples are unrealistic or illogical
humour
use of puns, irony, satire, sarcasm
Often denigrates the subject
Can provide a more engaging and friendly tone
Audience can be swayed by having them enter into the joke.
hyperbole
exaggeration or overstatement used to imply something is more important, worse, better etc.
Creates dramatic effects through dramatic imagery
Argues through the employment of shock tactics and appeals to fear
Argument can be less effective if overused or exaggerated
hidden agenda
an undisclosed plan, especially one with an ulterior motive
Is dependent on audience believing the cover story
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inclusive language and exclusive language
the effective use of us and we to include, them and they to exclude.
Targets or accuses particular groups
Creates a sense of solidarity
Can encourage a sense of responsibility
Can create an ‘us and them’ mentality.
informal language
colloquial, everyday language, slang.
Creates a conversational mood
Engenders support by establishing a rapport with the audience
Appeals to audience’s sense of humour, cultural identity
Can alienate those not part of the group
Irony (Pathos + Logos)
Humour found in contradictory situations, often through the use of sarcasm.
Can engender support through the use of humour
Can evoke strong emotional responses
Encourages audience to see flimsy logic in a statement or event
jargon
Words and phrases used by a specific group of people.
In correct context, allows professionals to communicate easily by using familiar words and terms
Often used to confuse or impress
Used to confer authority (sometimes underserved) on the speaker or writer
Can alienate those not part of the group