message features Flashcards
1
Q
explicit or implicit conclusions
A
adverts - implicit best
health campaigns - explicit best
2
Q
Quantity or quality arguments
A
not ego-involved - quantity
ego-involved - quality (central processing)
3
Q
mere exposure theory
A
just being exposed to something multiple times makes it more appealing
4
Q
miller 1976
A
optimum levels of repetition - more tolerant of complex
