Merchandising Flashcards

0
Q

T/F: customers are not a homogeneous group, so merchandising techniques and services need to be tailored to local clientele.

A

true

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1
Q

What are the 5 factors influencing the success of a pharmacy?

A
  1. good location (most important)
  2. competitive prices
  3. good physical layout & effective merchandising
  4. effective advertising & promotion
  5. knowledgeable & helpful staff
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2
Q

what does NDMAC stand for?

A

Nonprescription Drug Manufactures Association of Canada

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3
Q

Passivist make up approximately __% of the population

A

14%

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4
Q

what consumer types make up the largest percent of population?(2)

A
  1. The traditionalist

2. The self-reliant

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5
Q

explain the consumer type: the activist

A
  • most positive attitude towards non-RX drugs
  • most frequent consumers of non-RX drugs
  • most active role in looking after themselves
  • typically women under 30 years with a relative high income
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6
Q

T/F: activists are not afraid to seek a pharmacist advice when required

A

true

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7
Q

what are some good marketing techniques for the consumer groups self-reliant and passivist?

A
  • offer quick service counters
  • set checks and many kinds of credit
  • flexible business hours evenings and Sundays
  • display aisle signs to help them find things easily
  • send out flyers to notify consumers of sales and convenient location
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8
Q

T/F: naturalists have the lowest consumption level of nonprescription drugs

A

true

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9
Q

explain the consumer type: the traditionalist

A
  • mainly shop at one or two pharmacies
  • Second lowest consumption level of non-RX drugs
  • primarily concerned with service and staff
  • consults heavily with pharmacist
  • value home delivery more than any other consumer type
  • usually older women, widowed or single, with average income
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10
Q

which type of consumer is the most loyal shopper when they shop?

A

The naturalist

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11
Q

T/F: the consumer type activist is made up typically of young men.

A

false

Young women under 30, who lived in either ON or BC and enjoy relatively high income

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12
Q

T/F: The consumer type the traditionalist, is best described as those from tightly knit large families.

A

false

usually older women, widowed or single (avr income)

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13
Q

what are some good marketing techniques for consumer group activists?

A
  • Business hours cater to their time/schedule(evenings and Sundays)
  • establish quick service counters
  • except checks and a range of credit cards
  • offer discount for cash payment
  • know regulars by name
  • Carry large sizes for volume discounts
  • with new products make people aware
  • let them know you will stock a particular item if they ask for it
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14
Q

explain the consumer type: the self-reliant

A
  • similar to passivists
  • purchase a moderate range of products
  • value convenience over service
  • shop at any number of different stores
  • do not consult frequently with pharmacists
  • prefer to make own decisions, using labeling and experience
  • men or women of any age(high income)
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15
Q

T/F: the self-reliant consumer group is represented highest in Quebec.

A

false

very low in Quebec, highest in the Atlantic provinces and west

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16
Q

what consumer group has the second lowest consumption level of nonprescription drugs?

A

The traditionalist

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17
Q

T/F: the self-reliance and the passivist both make up 24% of the consumer population

A

false

The traditionalist and the self-reliance each make up 24% of the consumer population

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18
Q

T/F: the consumer group the self-reliance, prefer to be left to make their own decisions, using labeling and/or product information and experience

A

true

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19
Q

what are some good marketing techniques for the consumer group naturalists?

A
  • offer personable service(know their names)
  • have product literature on display
  • suggest & carry natural product lines
  • offer seniors discount
  • make available handicap facilities
  • be willing to stock or special order particular products asked for
  • encourage phone orders
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20
Q

which type of consumer is least likely to consult with the pharmacist?

A

The passivist

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21
Q

if your pharmacy is located in an area where the surrounding population is mainly retired singles what consumer type should you concentrate your efforts towards?

A

The traditionalist

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22
Q

explain the consumer type: the passivist

A
  • similar to the activists
  • purchased a moderate range of products
  • value convenience over service
  • Will shop at any number of different stores
  • least likely to consult with the pharmacist
  • passive in their own health
  • assume product’s will do what they are intended to do
  • largely young man under 30 enjoying high income(Ontario in the prairies)
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23
Q

The consumer type passivist seems to be made up mostly of older men and women

A

false

largely young men under 30 years of age

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24
what consumer type predominates in the prairies?
The passivist
25
establishing quick service counters is a good marketing technique for which consumer types?
The activists The self-reliants The passivists
26
for which consumer types is offering a seniors discount and being handicapped accessible a good marketing technique?
The naturalists | The traditionalists
27
which consumer types value convenience over service?
The self-reliance, the passivist, and the activist(activist only when they know what they are getting)
28
what are some good marketing techniques for consumer group traditionalists?
- know your customers by name - be friendly and devote time - do not rush them - make shopping carts available - be equipped for handicaps - Carry smaller sizes for easy carrying - encourage them to calling orders - have emergency Nightline available - offer home delivery - offer senior discount/provide charge accounts - know your products - send Christmas cards
29
which consumer type predominates in Quebec?
The naturalist
30
if your pharmacy is located in a young, high income area of singles or families what consumer type are you dealing with?
The self-reliant | activist and passivists also
31
The consumer tape the naturalist, makes up approximately __ % of the population
18%
32
what consumer type tends to consult heavily with the pharmacist?
The traditionalist
33
explain the consumer type: the naturalist
- lowest consumption of non RX drugs - most loyal shopper - prefer to shop at just one independent pharmacy - tend to be older men or women in all categories and are most likely to be found in Quebec
34
activists make up approximately __% of the population
20%
35
what are the 5 consumer types?
1. The activist 2. The traditionalist 3. The self-reliant 4. The passivist 5. The naturalist
36
what is the consumer type activist, primarily motivated by?(3)
convenience, good prices and selection
37
what are the seven objectives that must be met when designing a pharmacy layout?
1. area for RX drop off/pick up and privacy for counselling 2. pharmacist control of pharmacy only products (schedule III) 3. disperse and control traffic patterns 4. maximize space utilization and provide proper storage 5. enhance/project professional image 6. Control payroll expenses through convenience and efficiency of layout 7. provide added surveillance and reduce pilferage(good lighting and surveillance equipment)
38
What is merchandising?
The term generally used to describe the whole range of activities involved in the sale of goods to the consumer
39
what are three merchandising activities?
1. buying goods in the right assortment for your customers 2. making these goods available at the right price 3. techniques to persuade customers to purchase the goods
40
what is the first step in merchandising?
determine the needs and desires of potential customers
41
what is a demand item?
item that brought someone into the store(they came in wanting)
43
which type of consumer prefers an independent pharmacy?
The naturalist
44
what is an impulse item?
an item the customer had not planned to purchase but was influenced to purchase it by a store display or special price
45
what are the four key points used in planning a store for maximum merchandising effectiveness?
1. calculating and allotting space based on its profitability 2. factors that influence in-store traffic flow 3. positioning demand and impulse merchandise 4. visibility of your merchandise
46
explain allotting space.
- The sales and profitability of the available space I calculated on a revenue producing basis - items of low profitability should not be assigned an excessive area
47
what is the planogram?
A precise, detailed scheme from merchandising display within given product categories -specify stock levels and optimal number of facings for each product as well as optimal placing of products in relation to one another
48
Who prepares a planogram?
someone with detailed knowledge of the science of merchandising will have prepared the planogram
49
T/F: all stores within a chain are not expected to place their stock exactly a showing on the planogram. It is simply a suggestion.
false | all stores with in a chain will be expected to place their stock exactly as shown
50
how are pharmacies in used as a benefit regarding traffic flow?
The prescription department has been traditionally placed at the back of the store and all the other goods at the front of the store. This is because prescriptions are demand items.
51
how often is a CSCP updated?
every few years
53
what is argument in favor of parallel aisles?
May encourage a weaving process through the store and greater exposure to all of the goods offered
54
what is the disadvantage to a perpendicular aisle?
it may unduly encourage rapid flow through to the demand area, and have an equally rapid exit
55
what is the best insurance against shoplifting?
good visibility of your customer
56
what are the guiding principles in the use of display space?(3)
1. selectivity 2. accessibility 3. shelf positioning
57
explain selectivity
A popular item deserves more shelf space than an obscure one
58
explain accessibility
impulse items, unless they're very expensive, should not be behind glass or closed counters
59
explain shelf positioning
The vertical location of impulse items on the aisle counters can greatly influence their turnover
60
what is the best way to position merchandise?
displayed at eye to shoulder level and within easy reach
61
what is the second best way to display merchandise?
positioning just below the eye-shoulder level
62
what is the least effective shelf positioning of merchandise?
at knee to floor level
63
what are the three arrangements of product on shelves?
1. horizontal strip 2. vertical strip 3. Hot cross
64
what are the 2 more effective of the three arrangements of products?
horizontal strip and vertical strip
65
what is horizontal strip?
displaying product of the same line side-by-side | -smallest size on the left largest on the right
66
what is vertical strip?
technique that displays a line of products top to bottom on successive shelves, but the largest package size at eye level
67
T/F: horizontal strip is particularly useful for a product line where the largest size may be approximately 350- 500 mL
false | A vertical strip
68
explain the technique hot cross
Best applied 225 mL or smaller size packages arranged on wall shelves, so that the center of the cross is at a high-level
69
when is a hot cross technique particularly useful?
when there are competing product lines that have similar size packages. -this allows for symmetry of the arrangements
70
What is product association?
one good, fast-moving item hopes other fast-moving items even more if their position next to each other on the shelf or in the display.
71
where would you find vaporizers in a pharmacy?
with the OTC products 'home health care'
72
T/F: turnover seems contagious, many pharmacies have found that non-advertised brands will move when displayed next to nationally advertised brands.
true
73
T/F: Products and aisle-end display arsine twice as much as ones located on a shelf.
false | are seen three times longer than when located on a shelf
74
what is a disadvantaged aisle-end displays that are too symmetrical?
it may be too tall for easy access or may discourage impulse buying for fear that the whole display may come tumbling down
75
why doesn't unbroken display discourage customers?
it gives the impression that no one else has bought any of the product yet
76
what kind of display invites product examination and increases turnover?
A planned broken display
77
what are "facings"?
The number of units of a product displayed on the front of the shelf
78
T/F: there are limits to the number of facings you should give any product & as facing numbers are increased, the sale should be monitored
true
79
T/F: manufactures special displays can increase sales by as much as 80%.
false | 50%
80
what are manufactures special displays?
- aisle bins with umbrella or large cardboard display | - counter displays
81
how long should temporary display stay up?
-temporary display should not remain up more than two weeks exception is seasonal displays, such as sunscreen
82
where is the most valuable display space in a pharmacy?
counter display -The displays are small and make up the best use of the space they hold. There easy to place at key impulse areas such as the cash register
83
what is an advantage to temporary displays?
implying that the merchandise is on sale, which may or may not be true
84
what are some other impulse selling techniques?(6)
- music - hitchhikers - sore thumbs - dump bins - Orange stickers - checkout counter location
85
how can Music influence impulse buying?
"canned" music provides a relaxed atmosphere that may induce buying. Seasonal music puts people in "the holiday" mood
86
T/F: displaying static guard by pantyhose is an example of the impulse selling technique 'hitchhiker'
true
87
T/F: A hitchhiker is a small non-related product attached to the shelf with the clip
false | small nonrelated products attached to the shelves with clips are referred to as sore thumbs
88
what is a dump bin?
haphazard arrangement of product in a band that appear to be on clearance at a reduced price. bins are usually in the middle of the aisle or near the front of the store
89
T/F: dump bins carry context that are on clearance
false | it may often be the same price as on the shelf
90
The use of orange stickers and impulse selling technique?
Products marked with orange stickers appear to be on a special price
91
what is an excellent place to use as an impulse selling technique?
next someplace for impulse items is the checkout counter location, such as candy, or counter displays
92
what height is considered the best for visibility and sales?
Eye to shoulder height
93
in a hot cross display, what is the second-best location?
to the right of the center(best)--in order best(1)-worst(5) below: 5 312 4
94
Who publishes CSCP?
The Canadian Pharmacists Association(CPA)
95
what are some examples of lip preparations?
``` Blistex Lipactin Zilactin Abreva Chapstick® ```
96
what are the three sections of the CSCP?
1. Products tables comparing all available products used for specific conditions 2. Blue pages section about self-medicating for specific conditions 3. individual product monographs similar in format as CPS
98
how are the monographs organized in the CSCP?
alphabetical order by brand-name
99
T/F: only pharmacists may help patients select an appropriate OTC product for self-medication
true | however, you may be asked to assist the patient in finding a product in the store
100
what nasal spray, drop or inhaler OTC nasal decongestant product has no active ingredient in it?
salinex
101
T/F: OTC products are grouped on the shelves in alphabetical order by brand-name
false | grouped by therapeutic classification
102
where would you find appetite suppressant's and what are the used for?
dietary aids/vitamins and minerals | -decrease hunger to aid in weight reduction
103
which OTC therapeutic category do mention cramp products belong to?
feminine hygiene or analgesics
104
what does CSCP stand for?
compendium of self-care product's
105
T/F: The CSCP was originally known as self medication reference for health professionals
true
107
T/F: over-the-counter drugs is the same thing as nonprescription drugs
true | nonprescription drugs are also referred to as over-the-counter or OTC drugs
109
T/F: The CSCP is part of a 2 book set
true Part 1- Patient self-care Part 2- compendium of self-care products
110
which section of the CS P would you use to find information about a specific product?
Section 3-the monographs.
111
where do you look to find what products are used for?
look for their therapeutic classification in the monograph header or look in the indications section
112
In what area are most OTC product located?
The professional services area, adjacent to the dispensary for ease of pharmacist consultation. some are kept in the 'no public access' area of the pharmacy
113
when a patient ask you where to find an item how would you proceed?
delivering good patient service means you score patients to the aisle shelf and show them the product.
114
what 2 stomach remedies can be purchased an a combination product? what are some examples?
antacid/antiflatulent | - Diovol Plus, Maalox Plus, Mylanta, Riopan Plus
117
T/F: you may not relay a pharmacist answers, answer questions or recommend a specific product
false | you may relay a pharmacists answer but should not answer the questions yourself nor should you recommend a product.
118
T/F: it is a good idea, when you have time, to walk through the OTC area, take packages off the shelf and read about the conditions or symptoms for which they are used
true
119
what are some of the common OTC categories?(14)
1. Analgesics (Pain relievers) 2. Stomach Remedies 3. cough and Cold remedies 4. Dietary Aids/Vitamins and Minerals 5. Eye/Ear 6. Family Planning 7. Feminine hygiene 8. First Aid/Skin Products 9. Foot Products 10. Home Health Care 11. Oral Hygiene 12. Baby Products 13. Self-Testing 14. Topical Products
120
where some examples of internal analgesics?
``` Tylenol® Aspirin Motrin® Advil Entrophen ```
121
what is the use of an external analgesic?
Applied topically to relieve the ache of minor sprains, strains, muscle aches, joint pain and the pain and itching of hemorrhoids
122
what are some examples of external analgesics?
A – 535 Heet Tiger balm Voltaren emugel
123
what are some common Analgesics for hemorrhoids?
preparation H® Anusol® tucks wipes
124
in what area of OTC products are muscle relaxants found?
analgesics
125
T/F: sleep aids may also be kept in the analgesics area
true | they cause drowsiness, allowing patients to fall asleep more easily
126
what are some examples of pain reliever sleeping aids?
sominex Nytol® Sleep-Eze
127
what types of over-the-counter products are found with stomach remedies?(8)
1. antacids 2. Anti-flatulent's 3. laxatives 4. Anti-diarrheal's 5. Anti-nauseant's 6. enzymes 7. intestinal worm treatments(anthelmintics) 8. emetics
128
what are emetics and in what section of over-the-counter products would you find them?
emetics cause vomiting and are used to treat some poisoning emergencies. -stomach remedies
129
what is an example of an emetic?
syrup of Ipecac
130
what are anthelmintics and in what section of OTC products would you find them?
intestinal worm treatments, they are a schedule 2 Drug found behind the counter. -stomach remedies
131
what is an example of an anthelmintic?
Combantrin - treat intestinal worms
132
what are enzymes used for and in what section of OTC products would you find them?
Aid indigestion or reduce nausea | -stomach remedies
133
what are some examples of enzymes?
Lactaid® | Beano®
134
what are anti-nauseant's and in what section of OTC products would you find them?
Motion sickness remedies, relieve nausea and vomiting | -stomach remedies
136
what is an example of an antinauseant?
Gravol
137
what are antidiarrheals and what section of OTC products would you find them?
reduce or stop diarrhea | -stomach remedies
138
what are some examples of antidiarrheals?
Pepto-Bismol® Imodium® Kaopectate
139
of OTC products what are nasal sprays, drops and inhalers and where can they be found?
reduce nasal congestion by reducing swelling of nasal tissue | -cough and cold remedies
140
what are laxatives and in what section of OTC products would you find them?
relieve constipation, correct incomplete or irregular bowel movements or evacuate the bowel before rectal exams -stomach remedies
141
what is Vosol and where with the OTC products can you find it?
an ear drying agents, found in the eye/ear section
142
what are some examples of laxatives?
correctol Dulcolax® fleet enema
144
what 2 OTC products prevent constipation and where would you find them?
Metamucil® and Surfak® | -stomach remedies with laxatives
145
T/F: Surfak® is a stomach remedy used to treat constipation
false | used to prevent rather than treat constipation
146
what are antiflatulent's and Inwood section of OTC products would you find them?
reduce discomfort of gas and stomach or intestines
148
what is an example of an antiflatulent?
ovol
149
what are some examples of antacids?
Diovol Mylanta® Maalox Riopan
150
what is Imodium®?
an antidiarrheal
151
what is Anusol®?
an analgesic used for hemorrhoids
152
T/F: cough and cold remedies usually treat more then two symptoms with one product
false | cough and cold remedies may treat 1, 2 or many symptoms with one product
153
what are oral analgesics used for in terms of feminine hygiene?
relieve menstrual and premenstrual pain and discomfort
154
what are the 8 subcategories of OTC cough and cold remedies?
1. anti-tussive 2. expectorants 3. Cold tablets, capsules and liquids 4. allergy products 5. nasal sprays, drops and inhalers 6. throat lozenges, sprays and cough drops 7. chest rubs 8. lip preparations
155
what are lip preparations and where can they be found?
treat cold sores and soothe chapped lips | -cough and cold remedies
157
where would you find throat lozenges, sprays and cough drops and what are they used for?
Cough and cold remedies | -relieve sore throat and minor coughs
158
what are ear drying agents?
remove water in the inner ear canal, especially for swimmers
159
what are OTC allergy products used for and where can you find them?
reduce itching, runny nose, swelling and inflammation due to minor allergic reactions -cough and cold remedies
160
what are some examples of throat lozenges, sprays and cough drops?
Sucrets® Bradosol Halls®
161
what are chest rubs used for and where with the OTC products would you find them?
relieve chest congestion | -cough and cold remedies
163
what are expectorants used for and where can you find them with OTC products?
act to loosen phlegm in the respiratory tract so it is more easily coughed up -cough and cold remedies
164
what are some examples of antitussive syrups?
Benylin® DM-D Robitussin® cough and cold Triaminic® DM Buckley's® DM
165
Vicks® VapoRub is an example of what type of product and where can it be found with OTC products?
chest rub | -cough and cold remedies
167
are some examples of expectorants?
Robitussin® | Benylin® DM-D-E (E for Expectorant)
168
what is an anti-tussive syrup and where can it be found with the OTC products?
soothe the throat, suppress coughs | -cough and cold remedies
169
what are high-fiber wafers or liquids and where would you find them(with OTC)?
give stomach a feeling of fullness, decreasing the desire to eat -dietary aids/vitamins and minerals
170
what are medical nutritionals? | where would you find them?
meal replacements that are high in protein, vitamins, minerals and fiber. -dietary aids/vitamins and minerals
171
what are the five subcategories of the OTC category family-planning?
1. condoms 2. spermicidal creams and jellies 3. spermicidal suppositories and sponges 4. personal lubricants 5. pregnancy and ovulation kits
172
what are some examples of softening agents?
Cerumenex | olive oil
173
what are the four subcategories of the OTC category feminine hygiene?
1. pads and tampons 2. creams and suppositories 3. Antifungal creams and suppositories 4. internal oral analgesics
174
what is the active ingredient in a cough suppressant, and what is the abbreviation on products?
Dextromethorphan , DM
175
T/F: medical nutritionals are used solely by patients receiving chemotherapy or radiation therapy
false | they can be used by dieters or patients recovering from surgery or receiving chemotherapy or radiation therapy
176
what are some examples of cold tablets, capsules and liquids?
Tylenol® cold and flu Advil® cold and sinus Sinutab Dristan
178
what are some examples of spermicidal creams and jellies?
KY plus | Gynol 11
180
what are some internal oral analgesics found in analgesics and feminine hygiene?
Pamprin® Midol® Trendar®
182
what are softening agents and where can they be found with the OTC products?
soften hardened earwax that can then be flushed out of the ear -eye/ear
183
what are some OTC general eye care products? what are they used for?
products relieve stinging, itching, dryness, redness or infection - Visine® - Tears Naturelle
184
T/F: pregnancy and ovulation kits can only be kept with family-planning.
false | can be kept in family-planning or in self testing area
185
what is an example of spermicidal suppositories and sponges?
Today Sponge
186
what are the creams and suppositories used for that are found in OTC category feminine hygiene?
to relieve vaginal itching
187
what are antifungal creams and suppositories used for that are found in OTC category feminine hygiene?
for some types of minor vaginal infections
188
which OTC therapeutic category due hemorrhoid products belong to?
analgesics
189
when in OTC would you find Desenex?
first aid/skin products
190
what are some examples of pregnancy and ovulation kits?
Answer Now Clear Plan Confidelle
191
Monistat® and Canesten are examples of what, and where can they be found with the OTC products?
Antifungal creams and suppositories for minor vaginal infections -feminine hygiene
193
T/F: some stores have a large selection of home health care, however, most carry only a few items
true
194
what are the eight subcategories to the OTC category first aide/skin products?
1. plastic strips, gauze, bandages, cotton swabs, adhesive tape, surgical pads, elastic bandages 2. alcohol and hydrogen peroxide 3. antiseptics 4. salves, antibiotic creams and ointments 5. anesthetic creams and ointments 6. pediculocides(lice killing) 7. Antifungals 8. sunburn and burn products
195
what are the 8 subcategories of the OTC category eye/ear
1. General Eyecare 2. contact lens care 3. eyeglass maintenance 4. eye pads and patches 5. eye/ear anti-infectives 6. ear drying agents 7. softening agents 8. ear analgesics
196
what are anesthetic creams and ointments what are some examples?
-used to treat irritating and itchy rashes, insect bites, things and sunburn Solarcaine Lanacaine
197
what antifungals are found in the first aid/skin products section of OTC products?examples?
creams, appointments, powders and sprays the treat ringworm, jock itch and athletes foot - Tinactin - Desenex
198
what are some salves, antibiotic creams and ointments found with first aid/skin products (OTC)?
Polysporin® Baciguent Ozonol Antibiotic Plus
199
what are the two subcategories of the OTC category for products?
1. Antifungals | 2. put discomfort aids
200
what are the three subcategories of topical product's?
1. skin emollients 2. skin barrier 3. acne products
201
what are the three subcategories of the OTC category home health care?
1. convalescent aids 2. durable medical equipment 3. other: oxygen, wound management supplies, etc.
202
what OTC but discomfort aids can you find the foot products?
Products used to treat corns, calluses, bunions, ingrown toenails and warts
203
what durable medical equipment do some pharmacies carry in the home health care section?
durable long-lasting patient aids, such as wheelchairs, walkers and hospital beds
204
what kind of other OTC home healthcare products can you find?
``` oxygen Ostomy supplies wound management supplies inconsistence aids vaporizers ```
205
what are the four subcategories of the OTC category oral hygiene?
1. toothpastes, gels, brushes, flosses 2. mouthwashes and oral rinses 3. denture cleansers and adhesives 4. mouth pain products
206
where in the pharmacy would you find mouth pain products? what kind of product's would you find?
- in the oral hygiene section of the OTC products | - relief from canker sores, cold sores, minor toothaches
207
what are the four subcategories of OTC category self testing?
1. blood glucose meters 2. monitoring accessories 3. syringes 4. Home test kits
208
which OTC therapeutic category does Kwellada lotion belong to?
first aid/skin products
209
what are some examples of OTC nasal sprays, drops and inhalers?
Otrivin® Dristan Salinex
210
where would you find Zincofax, Desitin®, or Mycostatin?
OTC diaper rash treatments in the baby products category
211
T/F: pediatric medications are kept in the baby products section of OTC. But, may also be kept in other sections that are appropriate
true
212
what can you find in the subsection contact lens care of OTC category eye/ear?
lens cleansers, disinfectants, rinses and storage containers "complete" system - Aosept - opti-free - Hydrocare - Saline Plus
213
T/F: syringes: used for insulin and other injections, maybe stored behind the pharmacy counter.
true
214
what kind of home test kits do pharmacies carry?
Home test kits to measure the concentration of sugar in the blood or in the urine, blood cholesterol levels, ovulation and pregnancy, etc.
215
what is a lancet?
A device used to draw a drop of blood from the finger
216
which OTC therapeutic category does Pepto-Bismol belong to?
stomach remedies
217
what kind of monitoring accessories are sold in the OTC section self testing?
alcohol swabs and test strips
218
what are convalescent aids?
canes crutches, bedpans, cervical colors, etc.
219
what are the five subcategories of OTC category baby products?
1. diapers 2. cleansing and comfort products 3. baby formula 4. Pediatric medications 5. diaper rash treatments
220
what are pediculocides? what are some examples?
-shampoos and cretins that kill lice R&C Nix® Kwellada P(schedule 2)
221
what does the blue pages section of the CSCP contain?
patient information about self-medicating for specific conditions
225
how are spermicidal creams and jellies used and where can they be found?
use of condoms and diaphragms | -family-planning
227
what are the 7 sub categories of dietary aids/vitamins and minerals?
1. appetite suppressant 2. High-fiber wafers or liquids 3. medical nutritionals 4. Salt substitutes and low sugar products 5. vitamins (as an entity and mineral combo) 6. herbal remedies 7. minerals (as an entity)
228
what are some OTC allergy products?
Benadryl® Claritin® Reactine Chlortripolon
230
what are cold tablets, capsules and liquids used for?
usually a combination of two or more active ingredients to dry a runny nose or reduce nasal decongestion; may also contain pain relievers to reduce aches and fever
233
T/F: when it comes to nonprescription items, you are knowledgeable enough to help customer with any questions they may have
false | any questions about ingredients, medication interactions or side effects must be referred to a pharmacist.
265
what does the first book describe f(rom the Canadian resource rant also contains the CSCP)
specific self-limiting ailments and the rationale for treating them with specific drugs
271
how are OTC products grouped?
OTC products are grouped on the shelves by therapeutic classification
290
what are antacids and what section of OTC products can they be found?
reduce stomach acid; useful in treating heartburn or upset stomach -stomach remedies
303
what is the argument favoring perpendicular aisles?
allow for merchandise exposure as a customer moves to the demand area at the back
317
what is the use of an internal analgesic?
taken orally to relieve headache, toothache, menstrual cramps and joint aches. some analgesics also reduce fever.
329
T/F: product Association means that all fast movers are grouped together.
false product association does not mean that all fast movers are grouped together, but that related items within a category should be good together. advertised brands can be grouped as well.