Merchandising Flashcards
T/F: customers are not a homogeneous group, so merchandising techniques and services need to be tailored to local clientele.
true
What are the 5 factors influencing the success of a pharmacy?
- good location (most important)
- competitive prices
- good physical layout & effective merchandising
- effective advertising & promotion
- knowledgeable & helpful staff
what does NDMAC stand for?
Nonprescription Drug Manufactures Association of Canada
Passivist make up approximately __% of the population
14%
what consumer types make up the largest percent of population?(2)
- The traditionalist
2. The self-reliant
explain the consumer type: the activist
- most positive attitude towards non-RX drugs
- most frequent consumers of non-RX drugs
- most active role in looking after themselves
- typically women under 30 years with a relative high income
T/F: activists are not afraid to seek a pharmacist advice when required
true
what are some good marketing techniques for the consumer groups self-reliant and passivist?
- offer quick service counters
- set checks and many kinds of credit
- flexible business hours evenings and Sundays
- display aisle signs to help them find things easily
- send out flyers to notify consumers of sales and convenient location
T/F: naturalists have the lowest consumption level of nonprescription drugs
true
explain the consumer type: the traditionalist
- mainly shop at one or two pharmacies
- Second lowest consumption level of non-RX drugs
- primarily concerned with service and staff
- consults heavily with pharmacist
- value home delivery more than any other consumer type
- usually older women, widowed or single, with average income
which type of consumer is the most loyal shopper when they shop?
The naturalist
T/F: the consumer type activist is made up typically of young men.
false
Young women under 30, who lived in either ON or BC and enjoy relatively high income
T/F: The consumer type the traditionalist, is best described as those from tightly knit large families.
false
usually older women, widowed or single (avr income)
what are some good marketing techniques for consumer group activists?
- Business hours cater to their time/schedule(evenings and Sundays)
- establish quick service counters
- except checks and a range of credit cards
- offer discount for cash payment
- know regulars by name
- Carry large sizes for volume discounts
- with new products make people aware
- let them know you will stock a particular item if they ask for it
explain the consumer type: the self-reliant
- similar to passivists
- purchase a moderate range of products
- value convenience over service
- shop at any number of different stores
- do not consult frequently with pharmacists
- prefer to make own decisions, using labeling and experience
- men or women of any age(high income)
T/F: the self-reliant consumer group is represented highest in Quebec.
false
very low in Quebec, highest in the Atlantic provinces and west
what consumer group has the second lowest consumption level of nonprescription drugs?
The traditionalist
T/F: the self-reliance and the passivist both make up 24% of the consumer population
false
The traditionalist and the self-reliance each make up 24% of the consumer population
T/F: the consumer group the self-reliance, prefer to be left to make their own decisions, using labeling and/or product information and experience
true
what are some good marketing techniques for the consumer group naturalists?
- offer personable service(know their names)
- have product literature on display
- suggest & carry natural product lines
- offer seniors discount
- make available handicap facilities
- be willing to stock or special order particular products asked for
- encourage phone orders
which type of consumer is least likely to consult with the pharmacist?
The passivist
if your pharmacy is located in an area where the surrounding population is mainly retired singles what consumer type should you concentrate your efforts towards?
The traditionalist
explain the consumer type: the passivist
- similar to the activists
- purchased a moderate range of products
- value convenience over service
- Will shop at any number of different stores
- least likely to consult with the pharmacist
- passive in their own health
- assume product’s will do what they are intended to do
- largely young man under 30 enjoying high income(Ontario in the prairies)
The consumer type passivist seems to be made up mostly of older men and women
false
largely young men under 30 years of age