Men's Health Flashcards
How Is ‘Language’ Significant To The Magazine?
- Single shot of muscle male figure
- No props or set-up
- Serious, direct mode of address
- Oily make-up to emphasise lighting
- Blue and black (masculinity)
- Bold, military typography
- Post-xmas morals
- Obsessive yet easy results
- ‘Your’ short and snappy, direct phrases
What Is The Magazine’s Narrative?
- Pro-active male
- Tough and macho
- Takes physical fitness seriously
- taking on his enemy the ‘xmas flab’
What Are The Different Enigmas?
The different and quick ways of getting fit are not explicit and leave the reader wanting to find out how they can do these things
How Can Todorov’s Narrative Theory Be Applied?
Equilibrium: Fit and healthy person Disruption: Xmas with alcohol/junk food Recognition: Post-xmas 'January blues' Response: 'Lose 8kg' etc. New Equilibrium: New and improved healthy lifestyle
How Is ‘Genre’ Expressed Through The Front Cover?
- Specific to house-style, central photography, bold text, exclamatory language etc.
- Recognisable celebrities
- Full-body makes muscles dominant
- Content reflects brand values
- Intertextuality of Fast and Furious (gut gone in 60 seconds)
- Posture is relaxed but slightly aggressive
- ‘Marathon Man’ is unexpected but creates to genre
How Is Propp’s Narratology Theory Relevant?
Magazine: ‘Helper’
Xmas food: ‘Villain’
Reader: ‘Hero’
Self Satisfaction: ‘Reward’
How Is Stephen Neale’s Genre Theory Relevant?
- Typical ‘repertoire of elements’
- Unexpected ‘variation and change’ - ‘Marathon Man’
- Most elements close to ‘the corpus’
How Is The Heterosexual/Homosexual Gaze Applied?
- Straight men view it in an aspirational way
- Gay men aspire to want someone like Vin Diesel
- Some homosexual women may aspire to look like these
How Is Stuart Hall’s Representation Theory Relevant?
Intentional Approach: Audience is inspired
Reflective Approach: Not reflective of society as only a small percentage look like this
Constructionist Approach: Polysemic of different sexualities and genders
How Is Bel Hooks & Van Zoonen’s Ethnicity Theory Relevant?
- Celebrating black people
- His race isn’t an issue and instead he’s aspirational
- His celebrity status allows him to be exploited
- Defeats feminist idea as exploits masculinity as powerful
How Is Butler’s Theory of Gender Performativity Relevant?
- Assumption that men should look physically strong
- Mental health reference show men can be unstable
How Is David Hesmondalgh’s Cultural Industries Theory Relevant?
- Traditional industries have to compete as it spans, magazine, internet and social media
- Digitalisation has increased globalisation
How Is Maslow’s Pyramid Relevant?
- Level 4: Self-esteem
- Level 1: Need for health
- Self actualisation: Aspiration to look the best
How Does The Magazine Explore Psychographics?
- Tech savvy
- Trendsetters
