MEDYA TEKNOLOHIYA Flashcards
BECED III
What is the primary function of media?
To inform, educate, and entertain the public.
True or False: Technology has no impact on the way media is consumed.
False
Fill in the blank: The rise of _____ has transformed traditional media into digital formats.
technology
What are the two main types of media?
Traditional media and digital media.
Which of the following is an example of traditional media? A) Social Media B) Television C) Podcast
B) Television
What does the term ‘digital literacy’ refer to?
The ability to effectively and critically navigate, evaluate, and create information using digital technologies.
True or False: Media plays a significant role in shaping public opinion.
True
What is the impact of social media on communication?
It allows for instant communication and interaction among users globally.
What is ‘media convergence’?
The merging of traditional and digital media platforms.
Fill in the blank: The _____ is a global network that connects millions of private, public, academic, business, and government networks.
Internet
What does the acronym ‘SEO’ stand for in digital media?
Search Engine Optimization.
Which of the following is NOT a characteristic of digital media? A) Interactivity B) Accessibility C) Static content
C) Static content
What is the role of media ethics?
To guide the behavior of media professionals and ensure responsible reporting.
True or False: All information on the internet is reliable.
False
What is ‘fake news’?
False or misleading information presented as news.
What is the purpose of advertising in media?
To promote products or services to potential consumers.
Fill in the blank: The _____ is a type of media that enables users to create and share content online.
social media
What is the significance of audience engagement in media?
It helps build a loyal audience and enhances the effectiveness of the message.
What does ‘broadcasting’ refer to?
The distribution of audio and video content to a dispersed audience.
Which technology is essential for streaming media?
High-speed internet connection.
True or False: Media can influence cultural norms and values.
True
What is a podcast?
A digital audio program available for download or streaming.
What is the term for the analysis of media content?
Media literacy.
Which of the following is a benefit of citizen journalism? A) Increases accountability B) Reduces information diversity C) Limits public access to news
A) Increases accountability
