Media Theories (advanced) Flashcards
1
Q
What is Roland Barthes theory of ‘Semiotics’
A
The idea texts communicate their meanings through a process of signification
The idea signs can function at the level of denotation (the literal/ common sense meaning of the sign)
The idea signs can function at the level of connotation (the meanings associated with the sign)
The idea that constructed meanings can come to seem self-evident.
