Media Theories Flashcards
What are the 4 components of the uses and gratifications theory?
Personal identity, social interaction, diversion and surveillance (gaining information)
Who originally came up with the uses and gratifications theory?
Bulmer and Katz
What are the three components of reception theory?
Preferred reading, negotiated reading and oppositional reading
Who came up with recption theory?
Stuart Hall
What are the key character types in Propp’s narrative theory?
The hero, the villain, the princess/prize/damsel in distress, the donor, the helper, the dispatcher, the false hero
What are the 5 stages of Todorov’s narrative theory?
Equilbirum, disruption, recognition of disruption, attmept to repair disruption, new equilibrium
What is the hypodermic needle theory?
This is the idea that audiences are passive and accept all media they receive, and as a result mass media has a large effect on the population and the media they consume will be reflected onto how they think and act
Why is the hypodermic needle theory largely redundant?
It is an outdated idea from a long time ago in the early days of mass media that resembled anything like what we know today. We know better today that audiences are more active than passive
What is the Male Gaze theory?
This theory suggests that women in film are typically objects of desire for men, and are there mainly for visual appeasement.
Who came up with the male gaze theory?
Laura Mulvey
What is the theory of binary opposites?
This is the idea that in order for the narrative to progress, there needs to be opposites in the narrative (old and young, dark and light, good and evil)
Who came up with the theory of binary opposites?
Levi-Strauss
